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Explore So what does it take to create the $50 million Fantasy Bra? with 1,740,062 views, 8,691 likes, and 683 comments. Experience the impact of this video content that has captured audience attention.

It started with a conversation. When Victoria’s Secret decided to bring back the Fantasy Bra, Adam Selman, Chief Creative Officer of Victoria’s Secret knew exactly who he wanted to design it Jacob & Co. Months of back and forth followed as the two refined their ideas until the vision was clear. The bra would be made entirely of gold and diamonds. Next came a pencil sketch, drawn by hand with the size of every stone noted beside it. Then came the model. The design team built a full-scale version, cutting and shaping every section by hand on a bust form and reworking it many times until the proportions were perfect. From there, the design went digital. It was divided into 3,218 individual components, and every diamond was mapped into place, with each choice weighed against how the stone would catch the light. At the jeweler’s bench, every component was cast in 18K gold using the lost-wax method. Wax models were encased and burned away in a kiln, leaving hollow molds for the molten gold. Each piece was then filed and polished by hand and assembled, section by section, on the bust form. Finally, 4,410 natural diamonds were set by hand, each in a setting made for its own stone, with the 75.54-carat Natural Fancy Vivid Yellow diamond at the center. More than 1,000 hours. 15 artisans. And one unforgettable moment on the runway with @kyliejenner. Inspired by the impossible. #JacobAndCo #VictoriasSecret #FantasyBra #VSFashionShow #Craftsmanship

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