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Explore Beware of nominalizations (AKA zombie nouns) - Helen Sword with 1,155,572 views, 28,913 likes, and 1,712 comments. Experience the impact of this video content that has captured audience attention.

View full lesson: http://ed.ted.com/lessons/beware-of-nominalizations-aka-zombie-nouns-helen-sword Few mistakes sour good writing like nominalizations, or, as Helen Sword likes to call them, zombie nouns. Zombie nouns transform simple and straightforward prose into verbose and often confusing writing. Keep your nouns away from the elongating nominalizations! Lesson by Helen Sword, animation by Bran Dougherty-Johnson.

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