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#Fintech #ProductManagement #UX #UserRetention #BehavioralDesign #DigitalTransformation #Startups #Marketing #SaaS #Banking #Entrepreneurship #Technology #digijanus Discover the secrets behind why apps are so addictive and how to build them using the Hook Model. In this video, we'll delve into the world of product design, exploring the intersection of ux design, ui design, and visual design to create engaging user experiences. By understanding the principles of habit formation, psychological triggers, and behavioral science, you'll learn how to craft retention strategies that keep users coming back for more. We'll examine the concept of the compulsion loop and how it contributes to the creation of addictive apps. Through the lens of tech psychology and behavior design, you'll gain insights into the creative process of product innovation, including prototype development, branding design, and the importance of customer feedback. Whether you're interested in app development, customer retention, or simply want to understand the psychology behind your favorite apps, this video will provide you with a comprehensive understanding of the Hook Model and its applications in user experience and user engagement. By applying these principles, you'll be able to build products that not only captivate your audience but also foster long-term loyalty and engagement. Learn from the expertise of Nir Eyal and other industry leaders to stay ahead in the world of product design and innovation. Join Me in Welcoming Nir Eyal, author of the best-selling book Hooked: How to Build Habit-Forming Products. Nir Eyal dives deeper into the 4 steps of the Hooked Model and how triggers, actions, rewards, and investment work together to create a habit loop that keeps users coming back for more. 00:00 Opening Video 00:30 Nir Eyal’s journey: the inspiration behind Hooked (habit-forming products) 03:40 Vitamins vs painkillers: Nir’s product philosophy for fintech and beyond 07:30 Can you buy engagement? Why startups burn cash on growth (the “leaky bucket”) 11:59 Competing with habit-building fintechs: freemium, zero-commission, and retention strategy 15:50 The Hook Model explained: Trigger → Action → Variable Reward → Investment (TIVA/Atari) 18:25 Where to start: identifying triggers for a habit-forming product 19:59 Building employee habits: enterprise software people actually want to use 23:09 Internal vs external triggers: a success story on shifting the real objective 25:45 Finding internal triggers: how to uncover and standardize user motivation 27:40 Triggers drive behavior: designing actions that users will actually take 29:59 Reduce friction, build trust: onboarding that boosts retention 31:50 Fintech product mistakes to avoid: psychology, prioritization, and retention 34:59 Variable rewards: the habit engine behind repeat engagement 38:37 Rewards vs offers: balancing incentives without training “discount-only” users 40:49 Notification overload: how to avoid annoying users (and getting muted) 46:22 LinkedIn’s internal trigger: why people really keep coming back 48:00 Stored value in fintech: the investment phase and why products should “appreciate” with use 50:45 Ethics in habit design: the manipulation (check) matrix and the regret test 53:38 Spotting opportunities: finding existing habits and underserved workflows 55:25 Why Nir wrote Indistractable: breaking bad habits and managing distraction 56:43 One thing Nir would change: habit-forming products for good and personal agency About Nir Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. Nir co-founded and sold two tech companies since 2003 and was dubbed by The M.I.T. Technology Review as, “The Prophet of Habit-Forming Technology.” Bloomberg Businessweek wrote, “Nir Eyal is the habits guy. Want to understand how to get app users to come back again and again? Then Eyal is your man.” He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. Indistractable received critical acclaim, winning the Outstanding Works of Literature Award as well as being named one of the Best Business and Leadership Books of the Year by Amazon and one of the Best Personal Development Books of the Year by Audible. The Globe and Mail called Indistractable, “the best business book of 2019.” Nir invests in habit-forming products that improve users’ lives. Some of his past investments include Eventbrite (NYSE:EB), Anchor.fm (acquired by Spotify), Kahoot! (KAHOOT-ME.OL), Canva, Homelight, Product Hunt, Marco Polo, Byte Foods, FocusMate, Dynamicare, Wise App, and Sunnyside. Nir attended The Stanford Graduate School of Business and Emory University.

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