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I Built A $30M iOS App: This is My Growth Playbook Analytics Table
Income Estimates for I Built A $30M iOS App: This is My Growth Playbook
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About I Built A $30M iOS App: This is My Growth Playbook
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Jake Castillo was the CMO of Cal AI. He led all of its growth from launch in early 2024. In this video, Jake breaks down step one of his growth system in complete detail: where to find UGC creators, what to look for, how to warm up their accounts, what to pay them, and what to have them post. And it's all laid out as a plan a beginner can actually follow. *Get our Organic Short Form Playbook:* https://clickhubspot.com/3ih8 Say hi to Jake: https://x.com/jakecastilloooo Check out his newsletter: https://operatorsnotebook.beehiiv.com/ Grab the UGC brief: https://build.starterstory.com/build/playbook-jake-castillo-s-ugc-brief Chapters: 0:00 - Why marketing matters 0:54 - Meet Jake Castillo 1:24 - Zero to revenue with UGC 1:49 - Step 1: finding creators 3:33 - How much should I pay creators? 3:51 - Negotiating with creators 4:17 - Mobile app growth cheat sheet 4:54 - Step 2: warming up accounts 5:57 - Step 3: magic moments and problems 7:54 - How to approach UGC 8:38 - Jake’s UGC brief 9:15 - Step 4: performance 10:50 - How realistic is this? 11:53 - Analyze creators 13:03 - Builder vs marketer 13:20 - Step 5: scale 14:32 - Final advice
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