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Explore 114 - Micro Living: The Truth About Creating Urgency in Today's Leasing Market with 659 views, 1 likes, and 0 comments. Experience the impact of this video content that has captured audience attention.

Ronald Harrington https://www.linkedin.com/in/ronaldharrington/ discusses the evolving concept of creating urgency in leasing, emphasizing understanding prospects' timelines and building confidence rather than relying on traditional pressure tactics and concessions. In this episode: Differences between pressure and urgency in leasing The impact of online availability and digital pricing The role of concessions in creating urgency Focusing on prospects' timelines and reasons for moving Building confidence to facilitate decision-making Chapters 00:00 Introduction to the new approach to creating urgency 02:08 Why traditional urgency tactics no longer work 03:49 The importance of understanding prospects' timelines 06:05 Connecting with prospects' reasons for moving 06:57 The role of concessions in today's market 07:53 Building confidence instead of applying pressure 09:13 Guiding prospects to make their own decisions 10:12 Stop faking scarcity, start understanding prospects 10:40 Conclusion: Focus on confidence and decision support 🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at https://www.multifamilymedianetwork.com/ to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!

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