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Explore Why Anirudh Ravichander Needed Aravindh, An Indie Alter-Ego | Aravindh | Billboard India with 117,030 views, 1,962 likes, and 49 comments. Experience the impact of this video content that has captured audience attention.

Anirudh Ravichander catches up with Billboard India on the launch of his first independent single "Aravindh" under his label Albuquerque Records. He speaks about creating an alter-ego for his indie music persona, how it will differ from Rockstar Anirudh, and giving opportunities to new artists. Although Anirudh has been the go-to composer for Tamil cinema's biggest blockbusters over the last 15 years, he explains how he's always nurtured the indie musician in him. 0:00 Intro 0:40 On starting his indie journey 1:55 On Aravindh not being a film song 3:07 On the alter-ego Aravindh 4:02 On the current music trends 5:12 On launching new artists 6:17 On how one hit song is not enough 6:38 On the creation of Aravindh 7:11 On creativity as an indie artist 8:13 On Aravindh sounding commercial 9:06 Aravindh vs Anirudh 10:28 Aravindh as an EP 10:49 On happiness and success

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