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The same biscuit, from the same factory, costs 60% more in the UK — and the company that did it got fined €337 million. So why is nobody here doing anything about it? Check out Jordans Mad Turkey Trip here -- https://www.youtube.com/watch?v=VhkYB42_SPE and drop him a comment to say The Fine Print Says Hi In this video, I trace your food bill from the checkout to the boardroom. I look at who really controls UK food prices (spoiler: it's five companies in fancy dress), why farmers get a tenth of a penny profit on a loaf of bread while manufacturers pocket 17%, and what happened when the EU caught one of the world's biggest food corporations rigging prices across borders. Then I dig into the UK side — the regulator that found the evidence and walked away, the nutrition panel where 11 out of 17 advisors have food industry money, the 1,408 meetings between food ministers and industry versus 35 with charities, and the one government statistic that would have made the whole thing obvious… that quietly disappeared. 👋 Join me on MeeTV: https://rebrand.ly/MeeTV 📌 SOURCES: European Commission — Mondelēz €337.5M fine (May 2024): https://ec.europa.eu/commission/presscorner/detail/en/ip_24_2727 European Commission — AB InBev €200M fine (May 2019): https://europa.eu/rapid/press-release_IP-19-2488_en.htm Sustain / University of Portsmouth — "Unpicking Food Prices" (2022): https://www.sustainweb.org/reports/dec22-unpicking-food-prices/ CMA grocery price investigation — branded manufacturers raised prices faster than costs (Nov 2023): https://www.grocerygazette.co.uk/2023/11/29/branded-suppliers-prices-cma/ Trussell Trust — 2.9 million emergency food parcels (2024/25): https://www.trussell.org.uk/news-and-research/latest-stats/end-of-year-stats Food Foundation — "Broken Plate 2023" (healthy diet costs poorest 50% of income): https://foodfoundation.org.uk/publication/broken-plate-2023 Food Foundation — "Corporate Lobbying: Dark Side of the Plate" (1,408 vs 35 meetings): https://foodfoundation.org.uk/publication/corporate-lobbying-dark-side-plate BMJ — SACN members' food industry financial ties (Sept 2024): https://bmjgroup.com/more-than-half-of-uk-government-nutrition-advisors-are-paid-by-food-companies/ Soil Association / Guardian — FDF lobbied to remove "minimally processed" from guidance: https://www.soilassociation.org/blogs/2023/july/11/sticky-fingers-of-food-industry-on-government-ultra-processed-food-review/ LSE Centre for Economic Performance — Brexit food price impact (7-8pp, ~£250/household): https://cep.lse.ac.uk/_NEW/PUBLICATIONS/abstract.asp?index=10174
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