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Co-founder conflict, not product, is behind 65% of startup failures. Joshua Haynes built Masawa, a mental health venture capital fund, to make founder wellbeing part of impact investing. This is TBLI Radical Truth with Robert Rubinstein. Haynes argues that founder psychology is a risk factor investors refuse to price, that the public health system will not solve the mental health crisis on its own, and that an impact fund which copies standard venture economics is just a VC fund with an impact sticker. So he rebuilt the economics: 50% of Masawa's carry is tied to impact, 10% goes to the founders, and anything above a 4x multiple leaves the partners' pockets entirely. Joshua Haynes is co-founding partner of Masawa, a mental health impact fund based in Berlin, with Sabine Flechet. He was a software engineer building clearing systems for Commerzbank and ING, a Peace Corps volunteer in Morocco, and spent seven years at USAID in the Obama administration running a social impact technology portfolio. WHAT'S COVERED - The research that 65% of failing startups fail on human conflict: co-founder conflict, ego, investor conflict, not product market fit - Nurture capital: screening founder psychology as the third leg of due diligence, then paying for coaching and therapy out of the management fee - Why not every founder is a good CEO, and why saying so at investment rather than at Series C makes the exit amicable - A carry cap at 4x, 10% of carry to the founders, and 50% of carry tied to impact outcomes - His own breakdown after leaving government, and the childhood he had never dealt with - Five Lives on dementia detection, and a Finnish studio selling health games to the Gates Foundation and the WHO - Quan, mapping friction inside teams to cut burnout, and its acquisition by its largest customer - The four reasons an LP takes the meeting, runs six months of diligence and never invests - The wall of people cheering you on from the sidelines, and what fundraising costs a fund manager's own mental health - The impact mafia, virtue trophies, and one polite question that ends a panel: how much of your own wealth have you put into this - Insurance companies and family offices as the LPs actually writing cheques when pension funds will not CHAPTERS 00:00 Meeting Joshua Haynes and Masawa 01:03 A mental health impact fund, and what nurture capital means 03:13 Seven years at USAID, and why grants alone were never going to work 04:24 Leaving government, moving to Berlin, and his own breakdown 04:48 A single alcoholic mother, welfare, and the trauma he never dealt with 07:20 Meeting Sabine Flechet, the VC who started worrying about her founders 09:18 What the fund invests in, and what it refuses to touch 10:31 Five Lives: dementia detection, sold to pharma and insurers 12:22 Quan: mapping friction inside teams to reduce burnout 15:24 Putin, Netanyahu, Trump, and unprocessed childhood trauma 17:39 65% of startup failures come down to human conflict 18:52 The nurture capital plan: coaching and therapy from the management fee 21:52 Capping the carry at 4x and giving 10% of it to the founders 23:08 Tying carry to impact, and what LPs make of it 25:14 Four reasons an LP takes the meeting and never invests 29:32 The impact mafia article, and why it went viral 31:05 "How much of your wealth have you put into mental health?" 33:45 Insurance companies and family offices: who is actually investing 36:00 What listeners can do, starting with one question ▶ Subscribe for a new Radical Truth conversation every week: https://www.youtube.com/channel/UCDBhRVM93uUnAAtqOMIz_yg?sub_confirmation=1 RELATED EPISODES - Kumar Garg, Renaissance Philanthropy, on running philanthropy like a fund business. - Christopher Marquis, Cambridge Judge, on why most corporate sustainability is a smokescreen. MORE ON JOSHUA HAYNES - Masawa: https://masawa.fund - Joshua Haynes on LinkedIn: https://www.linkedin.com/in/joshuahaynes/ ABOUT THE TBLI RADICAL TRUTH PODCAST Welcome to the TBLI Radical Truth Podcast, where we feature the pioneers redefining the purpose of capital. For 30 years, TBLI Group has been the world's leading ESG and impact investing network. Here's why Radical Truth is different: most finance podcasts protect the industry — Radical Truth interrogates it. Every week, unfiltered conversations with the founders, fund managers and system-changers actually moving capital toward a liveable future, and calling out the impact-washing that isn't. No sponsors. No pretending. TBLI GROUP - https://www.tbligroup.com - Robert Rubinstein on LinkedIn: https://www.linkedin.com/in/robertrubinstein/ #StartupFailure #FounderMentalHealth #MentalHealth #ImpactInvesting #VentureCapital #CoFounderConflict #FounderBurnout #MentalHealthTech #FamilyOffice #ESG #JoshuaHaynes #TBLIRadicalTruth Recorded in Amsterdam, August 2026.

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