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Loan Officers: Why Best Known Beats Best — Arjun Dhingra

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👉✅ Loan Officers: Why Best Known Beats Best — Arjun Dhingra 👉 To know more, follow: https://www.youtube.com/@TheWayWithDinoKatsiametis/videos 👉🌍Grey Goose is not the best vodka. It is the one people name, and it wins anyway. Arjun Dhingra is the founder of LFG Society and LFG Energy, host of the LFG Energy Podcast, and a two-time TaeKwon-Do world champion. He has spent eight years arguing that the gap between good loan officers and busy ones is almost never skill — it is visibility. Opportunity is visibility multiplied by value, and a zero on either side zeroes the whole thing. He walks through both halves: how often to post and how to stay consistent when nobody is watching, why marketing to everyone connects with no one, the hundred-dollar setup that reads like five thousand, and what an agent's asks reveal about whether they see you as a peer or as help. This episode's page: https://dinokatsiametis.com/podcast/s2e06-arjun-dhingra/ Free playbook: https://dinokatsiametis.com/best-known-beats-best/ Read the blog: https://dinokatsiametis.com/why-loan-officers-quit-content/ Arjun online: https://www.arjundhingra.com/ Books mentioned: The Alchemist — Paulo Coelho: https://amzn.to/4zYaq8r Also on The Way — Sean Herrero, S2E04: https://dinokatsiametis.com/podcast/s2e04-sean-herrero/ Talk to Dino (loan officers): https://ro.am/Dino/mortgageadvisor 00:00 Visibility times value — the whole idea in one line 00:12 Dino's intro, recorded after the conversation 05:02 A family business, San Francisco, and a jumbo market 11:00 Selling to agents who do not like you yet 15:33 "I forgot you're in loans" — the worst thing a friend can say 19:40 Three a week, and violently consistent 24:11 You will suck. It will be cringe. 28:20 Market to everyone, connect with no one — pick a tribe 32:30 Where the audience actually is 34:41 The $100 setup that looks like $5,000 38:40 Best known beats best — the Grey Goose story 41:00 You control 100% of your visibility 47:22 Stop calling yourself a loan officer — the three proficiencies 52:23 Split my Zillow leads — what the asks reveal 57:02 Be the person your clients call first 1:04:41 Favorite book: The Alchemist 1:05:43 The Million Dollar Drop 1:07:22 The digital mayor of Columbus 1:10:21 Take your jacket off — twenty comments a day 1:19:00 Where to find Arjun The Way with Dino Katsiametis — Empower. Equip. Educate. #WhoCanWeServeToday Ethos Lending, Inc. · NMLS #1533336 · Equal Housing Lender

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