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This is a story about how companies make money from a fee most investors never see on a bill, told through Jack Bogle's The Little Book of Common Sense Investing (Wiley, 2007; tenth anniversary edition 2017). Two people put the same $10,000 into the same market for 50 years. One ends with about $294,600, the other with about $114,700. The only difference is 2 percent a year in costs. I'm Bilal, and in this episode I walk through the book's Gotrocks family parable, Bogle's all in cost math, the tyranny of compounding costs, the long run scoreboard of active funds, and then a real data test of $10,000 in a fund tracking the S&P 500 since April 2007, with today's typical fee gap and Bogle's own estimate. The 7 percent and 5 percent example is a hypothetical, worked out with plain arithmetic. 0:00 Two Investors, One Gap 1:39 The Man Behind the Book 3:18 The Gotrocks Family 5:25 Humble Arithmetic 7:35 Where the Two Percent Hides 10:29 The Tyranny of Compounding 13:31 The Real Data Test 16:58 The Scoreboard 19:40 How Fund Companies Make Money 22:37 What I Take From It Sources: John C. Bogle, The Little Book of Common Sense Investing, 10th Anniversary Edition (Wiley, October 2017): description and table of contents, O'Reilly Learning: https://www.oreilly.com/library/view/the-little-book/9781119404507/ The Little Book of Common Sense Investing (2017), Chapter Four preview: How Most Investors Turn a Winner's Game into a Loser's Game (7 percent gross return example): https://www.oreilly.com/library/view/the-little-book/9781119404507/c04.xhtml The Little Book of Common Sense Investing (2017), Chapter Five preview: Focus on the Lowest-Cost Funds (highest cost decile, 2.40 percent): https://www.oreilly.com/library/view/the-little-book/9781119404507/c05.xhtml The Little Book of Common Sense Investing (2017), Chapter Seven preview: The Grand Illusion (average fund 7.8 percent vs S&P 500 9.1 percent over 25 years): https://www.oreilly.com/library/view/the-little-book/9781119404507/c07.xhtml The Little Book of Common Sense Investing (2017), Chapter Nine preview (Vanguard founded September 24, 1974): https://www.oreilly.com/library/view/the-little-book/9781119404507/c09.xhtml The Little Book of Common Sense Investing (2017), Chapter Ten preview: Selecting Long-Term Winners (355 funds in 1970, 281 out of business over 46 years): https://www.oreilly.com/library/view/the-little-book/9781119404507/c10.xhtml John C. Bogle, The Little Book of Common Sense Investing (2007), Chapter One: A Parable (the Gotrocks family, 100 percent to 60 percent, Buffett's 2005 report), johncbogle.com: https://johncbogle.com/wordpress/wp-content/uploads/2007/03/chapter%20one.pdf Wikipedia, The Little Book of Common Sense Investing (Wiley 2007; 10th anniversary edition 16 Oct 2017 with data through 2016; USA Today review 8 Apr 2007): https://en.wikipedia.org/wiki/The_Little_Book_of_Common_Sense_Investing Wikipedia, John C. Bogle (founded Vanguard 1974, first index fund 1976 called Bogle's Folly, heart transplant 1996, died 16 Jan 2019 aged 89): https://en.wikipedia.org/wiki/John_C._Bogle The Motley Fool, Ryan Fuhrmann, Foolish Book Review: The Little Book of Common Sense Investing, 2 Jul 2007 (expenses and emotions; 355 funds and nine long term winners; the haystack): https://www.fool.com/investing/value/2007/07/02/the-little-book-of-common-sense-investing.aspx Banker on Wheels, The Little Book of Common Sense Investing book review (we get precisely what we don't pay for): https://www.bankeronwheels.com/the-little-book-of-common-sense-investing-book-review/ John C. Bogle, Ring in the New, memo of 2 Jan 2014 introducing his Financial Analysts Journal essay The Arithmetic of All-In Investment Expenses (1.12 percent expense ratio, 2.27 percent all in, taxes about 0.75 points): https://johncbogle.com/wordpress/2014/01/02/ring-in-the-new/ Ben Carlson, John Bogle on All-In Investment Expenses, A Wealth of Common Sense, 26 Dec 2013 (1.12 + 0.15 + 0.50 + 0.50 = 2.27 percent; a 2.21 percent head start for index funds): https://awealthofcommonsense.com/2013/12/john-bogle-investment-expenses/ PBS Frontline, John Bogle: The Train Wreck Awaiting American Retirement (interview of 5 Nov 2012, published 23 Apr 2013): 7 percent, 2 percent, 50 years, the Bogle question: https://www.pbs.org/wgbh/pages/frontline/business-economy-financial-crisis/retirement-gamble/john-bogle-the-train-wreck-awaiting-american-retirement PBS Frontline, Can You Afford to Retire?, The Tyranny of Compounding Costs in Action, 16 May 2006 ($1,000 from age 20 to 85, 8 percent, 2.5 percent costs, 79 percent): https://www.pbs.org/wgbh/pages/frontline/retirement/etc/tyranny.html Modern Money, Common Sense Investing, Jack Bogle ($10,000 at 7 and 5 percent for 50 years: $294,600 and $114,700, attributed to the book): https://modernmoney.ca/investing/investing-basics/common-sense-investing/ SEC Invest

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