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From Ghostwriter to CEO | How to Use a Book as Your Ultimate Lead Gen Tool Unlock the secrets to building authority, influence, and income through the power of authorship. In this episode of the Leadership Insight podcast, host Chad Co sits down with publishing executive and bestselling author Henry DeVries. Henry reveals why a book is the ultimate "starting line" for entrepreneurs, consultants, and agency owners—not just a finish line. Discover why you should stop writing generic "AI slop" and start leveraging the art of storytelling to connect with your audience. Henry breaks down his 90-day publishing method, the 8 meta-stories that drive every bestseller, and how to use your book as a high-end lead generation tool. Whether you’re a financial advisor or an agency owner, learn how to turn your expertise into a legacy that lasts for generations. Don’t miss these expert insights on business development and personal branding. What You'll Learn in This Video: - Why a book is the best lead generation tool for consultants and experts. - How to avoid the "AI slop" trap and write with your authentic voice. - The 8 universal story structures that make business books bestsellers. - Why writing is a team sport and how to use the "90-Day Method." - How to turn your professional expertise into a high-ROI business asset. *Video Chapters: 0:00 Intro: Why Leadership Impact Lasts 2:15 Henry DeVries’ Journey: From Agency Owner to Publishing CEO 6:45 The 9/11 Turkey Sandwich Seminar: A Lessons in Niche Marketing 14:30 Human Voice vs. AI: Why Your Tone Matters 22:10 The "Starting Line" Philosophy: Why Publishing Isn't the End 30:45 The 8 Meta-Stories Every Successful Business Book Uses 42:30 How to Get a 20x ROI from Your Book 50:15 Final Tips: Building a Lasting Business Legacy 🔔 Subscribe for more Henry's info linkedin.com/in/henryjdevries Website forbes.com (Other) marketingwithabook.com (Other) indiebooksintl.com (Other) Email: [email protected]

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