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Explore Palestinian & Caribbean Heritage Meets Clean Beauty: Aziza Elwanni of The Potion Studio with 2,195 views, 19 likes, and 2 comments. Experience the impact of this video content that has captured audience attention.

Aziza El wanni, founder of The Potion Studio (now in Nordstrom and Ulta Beauty), joins Well Rooted to talk textured hair care, clean beauty, and building an Arab-owned, SWANA-rooted brand from the ground up. Palestinian and Curaçaoan, Aziza shares how her Arab heritage - plus a childhood spent between Suriname, Curaçao, and a Palestinian household - shaped her "less is more" approach to hair care. In this episode: breaking into Nordstrom, Anthropologie & Free People • why clean beauty fails textured hair • the "Lazy Natural" philosophy behind her multifunctional products • olive oil rituals from her Palestinian roots • bootstrapping, hiring, and staying delusional enough to keep going • why community beats paid ads. A must-listen for MENA founders - and anyone looking for real talk on clean, textured hair care. #Relationships #Inspiration #Motivation #SuccessMindset #BetterLife #HealthyMind #PersonalDevelopment #LifeLessons #GrowthMindset #WomenInPodcasting #EntrepreneurPodcast #WellnessPodcast #YouTubePodcast #PodcastClips 0:00 Sponsor: Jarrar & Associates CPAs 0:17 Welcome Aziza Elwanni, Founder of The Potion Studio 1:37 The Potion Studio's Origins: A Mother-Daughter Hobby 4:18 First Steps: Turning a Hobby into a Business 6:10 Women's Relationship With Their Natural Hair 8:10 The "Less Is More" Product Philosophy 10:03 Where Clean Beauty Falls Short on Inclusivity 11:02 Accessible Pricing & Endocrine-Safe Ingredients 12:01 Breaking into Nordstrom, Anthropologie & Free People 14:27 Being Intentional With Packaging & Brand Identity 15:05 Stepping Into the Spotlight (Overcoming Shyness) 17:28 Embracing the "Hairy Godmother" Role 19:00 Scaling Pains & Moments of Self-Doubt 21:06 Hiring Right: Building a Lean, Contractor-Based Team 24:49 Mantras for Doubt: "Stay Delusional" 26:33 Community, Loyalty & the Power of Pop-Ups 28:57 Designing Packaging for Women of Color 30:24 Formulating for Everyone, Including Men 32:07 The Story Behind the Name "The Potion Studio" 33:37 Becoming "The Lazy Natural": Multifunctional Products 35:01 Deep Dive: Growing Up Between Curaçao & Palestine 39:50 Amsterdam: A Melting Pot Away From Home 41:09 Beauty Rituals from Both Cultures: Olive Oil & DIY 43:09 Moving to the U.S. & Rebuilding Her Hair Routine 45:20 Advice: Know Your "Why" Before You Launch 48:27 Ambition & Work Ethic: Where Her Drive Comes From 51:03 Real Estate as an Entrepreneurship Crash Course 52:17 Building a Strong Sense of Self 53:26 Permission to Fail: Growing Up With High Expectations 55:27 What's Next for The Potion Studio 56:13 Recent Highlight: Juneteenth Pop-Up With Nordstrom 56:32 Marketing Philosophy: Community Over Ad Spend 57:44 What Being "Well-Rooted" Means to Aziza 58:35 Where to Find The Potion Studio 58:57 Outro & Sponsor Close

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