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Explore Neuromarketing: Knowing Why You Buy | Sam Usher | TEDxTufts with 112,048 views, 1,753 likes, and 35 comments. Experience the impact of this video content that has captured audience attention.

Sam Usher studied Engineering Psychology at Tufts University. He is specifically interested in Neuromarketing and Consumer Psychology. His interest in Neuromarketing developed after working at Nielsen Consumer Neuroscience, a neuromarketing company that uses a variety of neuroscience technologies to analyze the effectiveness of advertising, packaging, in-store elements, and more. Sam is a senior at Tufts majoring in Human Factor Engineering. Sam believes that advertising and marketing affect us every single day, and he thinks it’s important to be aware of the psychology and neuroscience that is being used to target consumers. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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