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Explore Why Most Forest Conservation Projects Fail (And How to Fix It) with 1,259 views, 1 likes, and 1 comments. Experience the impact of this video content that has captured audience attention.

A standing forest is currently worth more dead than alive. If we don’t change that fundamental economic reality, every conservation effort will fail. In this unfiltered episode of TBLI Radical Truth, Everland President Pamela Belknap and atmospheric scientist Joshua Tosteson break down the brutal economics of deforestation, the truth behind REDD+ and carbon credits, and why real climate solutions must put Indigenous and local communities first. REDD+ is either the best tool for keeping forests standing or an accounting trick, depending who you ask. Everland's team answers the question directly. This episode of TBLI Radical Truth features Joshua Tosteson and Pamela Brazier of Everland. We explore the mechanics of forest conservation, moving beyond the headlines to look at how these initiatives function in practice. Our discussion focuses on the systemic rigor required for carbon crediting and how these projects balance environmental protection with the needs of local populations. If you are interested in the voluntary carbon market, this conversation provides a realistic look at the current state of the industry. We also address the scrutiny surrounding nature based solutions and the real-world challenges of scaling carbon finance. By analyzing the intersection of climate action and social impact, we clarify how high-integrity projects operate. This is essential viewing for anyone tracking the future of ESG and sustainability efforts in global markets. 🎧 What Listeners Will Learn 🌱 Integrity in Carbon Crediting: REDD+ projects have demonstrated systematic rigor, with evolving methodologies and safeguards ensuring transparency and accountability. 🌳 Tangible Impact for People and Planet: Everland’s five REDD+ projects benefit more than 215,000 local people, while preserving critical ecosystems and biodiversity. 🌎 Scaling for Global Sustainability: The REDD+ mechanism is ready to scale today, meeting the growing demand from companies seeking high-integrity carbon credits that align with sustainability goals. 👥 About Everland’s Leadership Joshua Tosteson, CEO of Everland, joined the company in 2019 after a distinguished career in sustainability and systems transformation. Trained as an atmospheric scientist at Harvard and Columbia, Joshua has over two decades of experience as an entrepreneur and changemaker dedicated to advancing global prosperity through climate action. Pamela Brazier, Everland’s President and Co-Founder, brings deep expertise in carbon markets and sustainable finance. After beginning her career at BNP Paribas, she joined Wildlife Works in 2012 to specialize in selling Verified Emission Reductions (VERs) to European companies. In 2017, Pamela co-founded Everland to expand the reach of high-impact REDD+ projects that empower communities and protect forests. 🌿 About Everland Founded in 2017, Everland is a specialized conservation marketing organization at the forefront of the Voluntary Carbon Market (VCM). Representing the largest portfolio of community-centered, high-impact REDD+ projects, Everland connects local communities and global corporations to protect the world’s most vital and vulnerable forests. 00:00 - Introduction: Demystifying REDD+ & Forest Conservation 01:05 - Meet Pamela Belknap (Everland) & Joshua Tosteson 05:07 - What Does REDD+ Really Mean? Breaking Down the Jargon 06:25 - The Shocking Scale of Deforestation Emissions vs Aviation 07:05 - The Real Economics: Why Standing Forests Get Cut Down 08:45 - How REDD+ Turns Living Trees into Economic Assets 13:10 - Verification, Standards, and How Carbon Credits Are Issued 21:40 - Countering Misconceptions & Integrity Critiques in Carbon Markets 32:15 - How Funding Actually Reaches Indigenous & Local Communities 43:50 - Measuring Real Biodiversity Gains Beyond Carbon Sequestration 54:10 - The Future of Nature-Based Finance and Systemic Conservation 📌 Subscribe to TBLI Radical Truth for unfiltered, deep-dive discussions with sustainable finance thought leaders challenging the conventional narratives around impact and the future of finance. https://www.youtube.com/channel/UCDBhRVM93uUnAAtqOMIz_yg?sub_confirmation=1, EXTRACTION How business takes your money, your work, your resources, your data and your future, while presenting itself as something else entirely. Robert Rubinstein's next book, from 30 years inside the system. If this conversation makes you question where your money is actually going, Extraction takes that investigation much further. TBLI GROUP - https://www.tbligroup.com - Robert Rubinstein on LinkedIn: https://www.linkedin.com/in/robertrubinstein/ #TBLIRadicalTruth #Everland #ForestConservation #ClimateAction #REDDPlus #CarbonCredits #Sustainability #ClimateChangeMitigation #VoluntaryCarbonMarket #CommunityLedConservation #NatureBasedSolutions #NetZero #Biodiversity #CarbonFinance #ESG #SustainableDevelopmentGoals

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