

How One Founder Built 3 Businesses to Solve the Office Problem in the Philippines
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Most companies think getting an office is as simple as finding a space and signing a lease. In reality, that’s only one piece of the puzzle. Finding the right location, designing and building it for your team, funding the fit-out, and managing the office efficiently all come with different challenges. To understand where the office industry is heading, I sat down with Sherwin Dela Cruz—an entrepreneur whose career has moved across technology, media, operations, and now commercial real estate. Sherwin began his career at IBM before founding several technology ventures. He later became the co-founder and Country Manager of iflix Philippines, building its local business from the ground up. He was later appointed Philippine Country Manager of Chinese streaming platform iQIYI, leading its entry and expansion into the local market. Today, Sherwin is the co-founder and CEO of AXON Group, where he is applying everything he learned about building and scaling companies to a completely different industry: offices. Through AXON Keys, AXON D&B, and Quad managed by AXON, Sherwin is bringing workspace strategy, capital, design, construction, technology, and day-to-day operations under one integrated group. AXON Keys began with approximately 7,000 square meters of managed workspace across Megaworld townships, while Quad serves as the group’s 2,400-square-meter flagship facility in BGC. But what is Sherwin really building? In this episode, we talk about: What Sherwin learned from building and scaling venture-backed technology companies What it takes to raise and deploy hundreds of millions of dollars Why he moved from streaming and technology into commercial real estate Why he chose construction in the age of AI—and why he believes it will remain difficult to automate How his three businesses solve different parts of the office journey Why traditional office fit-outs remain slow, costly, and fragmented How zero-CapEx and managed workspaces could reshape commercial real estate The bigger vision behind AXON—and what Sherwin is ultimately building This isn’t simply a conversation about coworking spaces or office leasing. It’s about one entrepreneur’s attempt to rebuild the entire system through which companies find, finance, design, construct, and operate their offices. #CommercialRealEstate #FutureOfWork #OfficeLeasing #ManagedWorkspace #CoworkingSpace #BusinessPhilippines #Entrepreneurship #AXONGroup
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