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Explore 📱Dari Scroll ke Checkout: Analisis TikTok Shop sebagai Platform Social Commerce di Era Digital 🛍️ with 116 views, 56 likes, and 4 comments. Experience the impact of this video content that has captured audience attention.

Video ini membahas analisis TikTok Shop sebagai platform social commerce di era digital. Fokus pembahasan meliputi infrastruktur teknologi informasi, pengelolaan data, keamanan informasi, serta dampak teknologi terhadap bisnis digital. TikTok Shop dianalisis sebagai platform yang memanfaatkan algoritma, big data, live shopping, dan strategi digital untuk mempengaruhi perilaku konsumen serta menciptakan pengalaman belanja yang lebih interaktif. Analisis ini juga diperkuat oleh pengalaman pribadi sebagai afiliator TikTok dan didukung oleh referensi jurnal yang tertera pada deskripsi dan dalam penyusunan skrip juga di bantu oleh AI. Daftar Referensi • Prestyasih, N. I., & Hati, S. R. H. (2025). The role of social commerce trust and satisfaction on TikTok consumer purchasing behavior. Jurnal Ilmiah Manajemen Kesatuan, 13(4), 2817–2826. • Ardiansah, M. N., Azizah, A., & Sadida, A. (2024). Social commerce success impact on business performance insight from TikTok Shop phenomena in Indonesia. Accounting Analysis Journal, 13(1), 25–33. • Fristamara, Y., Trianasari, T., & Rahmawati, P. I. (2024). Antecedent of purchase decisions on social commerce TikTok Shop. Jurnal Indonesia Sosial Teknologi, 5(2), 614–631. •Alfarisi, A. R., & Sukaris. (2024). The influence of live streaming, fear of missing out (FoMO), and e-WOM on purchase decisions in TikTok Shop. Jurnal Ilmiah Manajemen Kesatuan, 12(6), 2677–2686. • Sumantyo, F. D. S., Hussaen, S., Setyawan, A. C., Hamdiah, H., & Yakin, R. A. N. (2026). The influence of social interaction on TikTok Shop purchasing decisions. Interdisciplinary Explorations in Research Journal, 4(1), 130–143. Time Step 01:07​ Objek analisis 01:30​ Identifikasi sisi pengguna 01:48​ Infrastruktur TI 02:59​ Analysis value proposition 03:38​ Literasi data 04:41​ Mekanisme network effects 05:01​ Keamanan informasi 05:40​ Dampak Inovasi 07:23​ Kesimpulan 08:17​ Penutup

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