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Most contractors know their costs but have no idea they’re leaving thousands of dollars on the table with every estimate they send. 🔥Learn More About Systems Accelerator: https://structur.com/accelerator In this video filmed dockside, Jesse Lane pulls back the curtain on the strategy he used to build a $50 million construction company: internal markup combined with fair market value pricing. He breaks down exactly why what you pay a subcontractor and what you charge your client are two completely different numbers, and why on a lump sum contract that gap is entirely yours to keep. Jesse walks through a real example of a $650,000 animal clinic where he made $300,000 in profit, and explains how understanding your overhead percentage, calculating your true markup, and using internal markup inside your estimates gives your project management team the right budget numbers while protecting your margin at the same time. He also covers how this strategy works inside Structur software, why cost plus and lump sum contracts require completely different approaches, and why to shoot higher than the industry average of 10% net profit. If you’re a general contractor who wants to stop grinding for thin margins and start building real profit into every project, this video is required watching. READY TO GET HELP? 🔥Learn More About Structur Software Here: https://structur.com 🔥Let’s Systemize your Construction Business Together! Join Systems Accelerator Here: https://structur.com/accelerator ABOUT ME Welcome! I’m Jesse Lane, Founder of Structur. I have been working in the construction industry for decades and have had the incredible opportunity to work with some of the biggest companies in the world such as BMW and Pepsi, and scale my construction company to 8-figures+, which eventually led to selling my business and going all in on helping other contractors do the same! On this channel, I aim to provide valuable information from my experience scaling my construction business…so you can do the same without the years of stress! I truly believe that SYSTEMS are the answer to solving most problems, as well as a great team! You can learn more about my coaching program which helps you install the systems inside your construction business here: https://structur.com/accelerator My Instagram: https://www.instagram.com/jesselane CHAPTERS 0:00 Introduction 0:18 How Jesse Made $300K on One Project 0:42 Understanding Overhead and Profit Percentages 3:08 How to Actually Make Money as a GC 5:58 How Internal Markup Works Inside Structur #constructionbusiness #construction #generalcontractor

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