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Explore TikTok Shop, AI, and the New Era of Fulfillment | Kelly Sobotka with 9 views, 0 likes, and 0 comments. Experience the impact of this video content that has captured audience attention.

In this interview from Manifest 2026 in Las Vegas, Kelly Sobotka of Vox Fulfillment breaks down the biggest shifts he's seen in his 25-year career. Kelly shares how the rise of new marketplaces like TikTok Shop is forcing brands to find creative cost savings and why "rate shopping" powered by AI, such as products eHub offers, has become a non-negotiable for modern facilities. We also discuss why the current "upheaval" in the transportation sector is actually a huge opportunity for competition and innovation. Key insights from this interview: - AI in Action: Why Vox Fulfillment is prioritizing AI for rate shopping, routing options, and predictive parcel spend. - Industry Consolidation: Navigating the headwinds as the 3PL space continues to merge and evolve. - Competition as a Catalyst: Why having more players in the parcel delivery space is a win for both 3PLs and their clients. - 25 Years of Experience: Perspective on why the last two years have been unlike any other in logistics history. For more on how eHub can optimize your shipping, visit us at ehub.com Stay Connected: Facebook: https://www.facebook.com/eHubShipping/ Instagram: https://www.instagram.com/ehubshipping/ TikTok: https://www.tiktok.com/@ehubshipping LinkedIn: https://www.linkedin.com/company/ehubshipping/

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