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In this masterclass, Ben McGary breaks down how to build a modern multi-step prospecting system designed to keep you top-of-mind, generate more conversations, and close more deals without sounding spammy or desperate. Instead of relying on random cold outreach or "one-and-done" messages, this class teaches you how to create a strategic, value-driven cadence across multiple channels, including email, LinkedIn, phone calls, text messages, and video DMs. If you're tired of getting ghosted, struggling with follow-up consistency, or wondering why your outreach isn't converting, this session gives you the exact framework to fix it. Whether you're a sales professional, agency owner, SDR, closer, consultant, marketer, freelancer, recruiter, or entrepreneur, this masterclass will help you improve follow-up, outreach, and sales conversion rates. What you'll learn: ✅ Why most sales outreach fails after the first touchpoint ✅ The psychology behind consistent follow-up ✅ How audience fragmentation changed modern prospecting ✅ The "Golden Rule" of value-driven outreach ✅ How to identify real buying triggers and sales signals ✅ The difference between cold outreach and signal-based selling ✅ How to structure a 30-day, 8-touch prospecting cadence ✅ When to use email, LinkedIn, calls, texts, and video DMs ✅ How to stay persistent without becoming annoying ✅ What makes a great breakup email ✅ How to track and improve your prospecting system ✅ How to create a scalable outreach engine for long-term growth ⚠️ DISCLOSURE Links marked "paid link" are affiliate or referral links. Sell More Academy may earn a commission if you buy through them, at no additional cost to you. Using these links helps keep these videos free. This content is for educational purposes only and is not professional advice. Full disclaimers: https://sellmoreacademy.com/disclaimers 🎁 GET THE ASSETS FROM THIS VIDEO Sell More Resources is our paid membership. It includes the resources from today's masterclass, plus the finished work from every training we publish. The cost is $49/year or $149 one-time. 👉 https://sellmoreacademy.com/resources#pricing 🛠️ RECOMMENDED TOOL HighLevel (GHL): The CRM and AI agent platform used in this build. Get a 30-day free trial plus help getting everything set up directly from HighLevel (paid link). 👉 https://www.gohighlevel.com/ben-mcgary 📚 MORE FREE TRAINING Tactical Walkthroughs: https://sellmoreacademy.com/training/walkthroughs Strategic Masterclasses: https://sellmoreacademy.com/training/masterclasses Full Training Library: https://sellmoreacademy.com/training How-To Guides: https://sellmoreacademy.com/guides Tool Comparisons: https://sellmoreacademy.com/compare 🤝 NEED SOMEONE TO BUILD IT FOR YOU? The Sell More Directory lists tools and providers reviewed for fit, including GHL implementation and AI automation partners. 👉 https://sellmoreacademy.com/directory 📩 GET NEW TRAININGS FIRST https://sellmoreacademy.com 🔗 FOLLOW SELL MORE ACADEMY YouTube: https://youtube.com/@Sell-More-Academy Instagram: https://instagram.com/sell_more_academy/ Facebook: https://facebook.com/the.sell.more.academy LinkedIn: https://linkedin.com/company/sell-more-academy/ X: https://x.com/sell_more_stuff TikTok: https://tiktok.com/@sellmoreacademy Pinterest: https://pinterest.com/sellmoreacademy ⏱️ CHAPTERS 00:00 — The "One-and-Done" Trap 10:20 — What Is a Multi-Step Prospecting System? 21:45 — Defining Your Triggers 33:10 — Building the 8-Touch Cadence 46:30 — Implementation and Next Steps #SalesProspecting #LeadGeneration #SalesStrategy #ColdOutreach #BusinessDevelopment #SalesTraining #ProspectingSystem #FollowUp #LinkedInOutreach #EmailMarketing #Entrepreneurship #B2BSales #SalesSystems #MultichannelMarketing #SellMoreAcademy ------------------ © 2026 Sell More Academy. All rights reserved.

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