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Explore How $10B Mixue Is Destroying McDonald's & Starbucks | The Blueprint with 316,100 views, 6,154 likes, and 835 comments. Experience the impact of this video content that has captured audience attention.

👉🏽 Subscribe and turn on notifications 🔔 so you don’t miss any videos ✉ Learn no BS tactics and frameworks from the world’s fastest-growing entrepreneurs in 5 min or less for free: https://www.third.club The Blueprint is an entrepreneurial-focused series digging into the origin stories and strategies behind the most successful companies in the world. You’ve heard of McDonald’s, Starbucks, and KFC. But the world’s largest food and beverage chain by store count isn’t American. It’s Chinese. In 1997, a young man in central China borrowed money from his grandmother and opened a tiny shaved ice stall. Today, that business is called Mixue. And it runs over 45,000 stores across Asia, more than any Western food chain. The secret might just like in ice cream cones for 30 cents, fruit teas for under a dollar, and a backend so efficient, it delivers ingredients to thousands of stores daily while keeping prices absurdly low. This episode breaks down what happens when the most powerful food chain isn’t built on aspiration but on access. Timestamps: 00:00 Intro 00:53 Origin Story 01:38 Product & Menu Strategy 02:38 Infrastructure 03:15 Branding & Culture 04:08 Southeast Asia Expansion 04:57 Global Expansion 05:28 Strategic Playbook 05:54 Final words Experience the world of THIRD: 💸 Apply for funding: https://tally.so/r/nWP21j 🎓 Access our database of 5,530+ investors and angels + learn how to fundraise: https://tinyurl.com/2ymuc5ah 🌍 Receive weekly investment opportunities from global founders: https://www.third.club/s/dealflow Follow @thirdnetwork: 👉🏽 On LinkedIn: https://www.linkedin.com/company/thirdclub 👉🏽 On Instagram: https://www.instagram.com/thirdnetwork/ 👉🏽 On TikTok: https://www.tiktok.com/@thirdnetwork To advertise with us, you can reach out here https://tally.so/r/wooEve

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