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Mark Abramowitz, Chief Marketing Officer at Dataiku, on why enterprise AI marketing has moved from selling a vision to proving tangible value — and what that costs marketing leaders who can't show the numbers. Recorded at Ai4. Dataiku interviewed 900 CEOs across eight countries at companies above $500M in revenue: 96% believe their employees are using generative AI without approval, and roughly 80% expect one of their peers to be ousted over a failed AI strategy. Abramowitz breaks down how that pressure reshapes positioning across data, agent-building, and agent-governance buyers; why he refuses to report leads to his CRO; what CMOs should verify in their CRM before building a single agent; and the Gold/Silver/Bronze model Dataiku's marketing team uses to let every marketer build agents without losing governance. He closes with a prediction: agents on org charts, treated like labor — funded, hired, reviewed, and fired. ▶ CHAPTERS 0:00 The gap between AI ambition and business reality 1:32 From Salesforce and ServiceNow to Dataiku 2:24 What Dataiku actually does: orchestration + governance 3:55 The SoftBank CRM case — thousands of seller hours back 4:52 900 CEOs, and the 96% who assume unapproved AI use 5:35 Why 80% of CEOs expect a peer to lose their job over AI 6:16 Proof over vision: how this differs from early cloud 7:48 Does the market reward precision about types of AI? 8:51 Three go-to-market motions and the personas behind each 10:27 Buying committees at $5B+ enterprises 11:56 "Not everybody's data is better just because there's AI" 12:43 Why marketing has to move closer to revenue and product 15:06 What stays in marketing vs. what goes to the CEO and CFO 16:28 Stop reporting leads — report quality pipeline in dollars 17:33 What CMOs should be asking about their own data 18:18 The cargo airline optimizing route offers on Dataiku 19:37 Gold, Silver, Bronze: governing marketer-built agents 20:57 The Gold tier: a new campaign operating model 22:15 Agents as labor, and agents on the org chart 23:41 How Mark Abramowitz stays agile ▶ ABOUT THE GUEST Mark Abramowitz is Chief Marketing Officer at Dataiku, The Platform for AI Success, where he oversees global brand and demand strategy. Previously he was SVP of Product and Solutions Marketing at ServiceNow, leading product marketing as the company scaled from $6B to nearly $11B in revenue and launching Now Assist — the fastest-selling product in ServiceNow history. Before that, 15 years at Salesforce, including 5 years as SVP of Product Marketing for Service Cloud. Mark Abramowitz on LinkedIn: https://www.linkedin.com/in/markabramowitz/ Dataiku: https://www.dataiku.com ▶ LISTEN / SUBSCRIBE Apple Podcasts: https://advertalize.com/r/e1c79f465f56d2c5 Spotify: https://open.spotify.com/show/5a7D5JwYfKIhU8pGH2UJtj Full YouTube playlist: https://www.youtube.com/playlist?list=PL-BawE82qIM1wUjSAWiBXBFS8XdQMGlcW Leave a review: https://aglbrnd.co/r/faaed112fc9887f3 Newsletter: https://aglbrnd.co/r/35ded3ccfb6716ba Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom ▶ RESOURCES & SPONSORS The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 We're proud to be a media partner for #MAICON26 – Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658 Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873f Chaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days). The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20 The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company The Agile Brand with Greg Kihlström® — enterprise marketing technology, AI & CX. 800+ episodes since 2019. #AIGovernance #B2BMarketing #CMO

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