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Explore Secrets of the Chicken Industry | Business | Sarthak Ahuja with 163,363 views, 3,341 likes, and 99 comments. Experience the impact of this video content that has captured audience attention.

The chicken you eat is controlled by just two companies in the world... These two companies own the genetic IP or the gene of most of the commercially bred and consumed chicken in the world... and I’ll explain how this business works... The first company is called Cobb-Vantress, and the other is called Aviagen... These companies sell “grandparent chickens” to breeders and poultry farms around the world, and the way they control their position at the top of the pyramid is super fascinating... Imagine they have 4 breeds of chicken - A, B, C and D... They will sell the rooster or the male of only A and C, and the hens or female of only B and D... These are the grandparents... Which means no buyer of these grandparents can mate two As or two Bs together to create another purebred chicken... All the breeders and poultry farms thereafter in the value chain breed A with B, or a C with D... to create parent chickens... These parent chickens are further bred among themselves to create chickens that are commercially reared and sold in almost every country of the world, including in India... So now that India has enough of these parent chickens, why would you need these two companies selling grandparent chickens? Two reasons: 1/ As you keep breeding these chickens, in a few generations, the yield keeps decreasing, which means you may not get birds large enough or they may consume more feed, but weigh less... at which point, breeding more of the existing stock becomes commercially unviable... 2/ These companies keep innovating on chicken genetics to come up with new varieties, which could weigh more with less feed, be more disease resistant, may perform better in certain water and climatic conditions, so region specific varieties, and more such parameters... So people have to go back in the value chain and buy newer sets of grandparent chickens from these companies... Even in India, two of the largest companies in this industry have partnerships with the international players... For example, Venkateshwara Hatcheries has a JV with Cobb... and they produce a variety for India called Vencobb... ---------------------------------------------------------------------------------- Like, Share, Subscribe for more! Follow me on my other social media handles for all updates, events and live sessions- Instagram:casarthakahuja LinkedIn: sarthak-ahuja Website: http://www.casarthakahuja.com/ ---------------------------------------------------------------------------------- A Chartered Accountant with about 10 years of experience in areas of Tax Advisory, Startup Consulting, Fundraising, Audits, Deal Advisory, Business Modelling and contract CFO services. Winner of the ISB Young Leader Award 2017 and the Best All Rounder, PGP Class of '17, Sarthak has also been published about in the leading financial newspapers such as The Financial Express as possibly the youngest Indian to have completed the courses of CA, CS and CMA along with a graduate degree in Financial & Investment Analysis from University of Delhi, all by the age of 23 years.

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