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Part 4: Why Most Local Businesses Never Scale (And How to Fix It) Analytics Table
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In this final episode of her four-part series, Michelle dives into two of the most often confused terms in business: growth and scaling. While they may sound like the same thing, they actually aren’t. She gives a clear definition of the two terms, as well as a real-life example, to make sure you truly understand the difference and are able to grow and scale your business effectively. Michelle breaks down her four pillars of scale using her senior concierge business example to help give a clear picture of her framework in motion. If you've ever asked "how do I make more money," Michelle's here to tell you that's the wrong question. The right one? How do I make more money without my life getting more complicated? That's scaling. And by the end of this episode, you'll know exactly how to build it. Chapters [Start] Growth vs. Scale: Michelle shows how growth and scale are not the same thing and why confusing the two will cost you and your business. 06:20 The Landscaping Company: A real-life example that makes the growth vs. scale distinction clear and shows which one you should be building toward. 10:08 Four Ways to Scale: Using the senior concierge business to show four practical examples of scaling. 19:51 The Four Pillars of Scale: Michelle's framework for building a business that can run without you. 31:11 The Freedom Test: The question every business owner needs to answer, and the mindset shift that changes everything. Links & Resources Part 1: How To Build A Local Business That Doesn't Need You Every Day Apple: https://podcasts.apple.com/us/podcast/part-1-how-to-build-a-local-business-that-doesnt/id1846129748?i=1000774169881 Spotify: https://open.spotify.com/episode/56prOONMJfQ4UKH5db9FS8?si=yX7DLAHFTsCaMJdKri6IAQ YouTube: https://www.youtube.com/watch?v=itbFZpPu350 Part 2: How Any Local Business Can Get 10 New Customers in the Next 7 Days Apple: https://podcasts.apple.com/us/podcast/part-2-how-any-local-business-can-get-10-new-customers/id1846129748?i=1000775153857 Spotify: https://open.spotify.com/episode/19RHy7C26d06v9grpvHdi1?si=wRt4VbMsR6-N5SvxbWa9VQ YouTube: https://youtu.be/gqFD2NGk6xI?si=y-YRTEuEUiBe8qeC Part 3: How to Turn One-Time Buyers into Recurring Revenue Apple: https://podcasts.apple.com/us/podcast/part-3-how-to-turn-one-time-buyers-into-recurring-revenue/id1846129748?i=1000776100388 Spotify: https://open.spotify.com/episode/5mvmJIza67ekqIsQOgGPlK?si=5eQZZuvoScSiVKmNftPh_g YouTube: https://youtu.be/9spqXIy1_Hk?si=BfDQdb9qWWVajoNR The Local Guild Practical AI, smarter sales systems, and proven growth strategies for small businesses ready to win more customers. Start your 7-Day FREE Sales Jumpstart here: https://revenuerascals.com/thelocalguild Objectionly 14-Day Free Trial If you are a founder or sales manager who wants to sell more and stop losing days to call review, Objectionly gives you back your time and puts accountability where it belongs. Grab your 14-Day Free Trial now: https://objectionly.com/?via=revenuerascals Go High Level 30-Day Free Trial The AI-powered business operating system. All the tools you need to capture, nurture, and close new leads into bookings, sales, reviews, and repeat customers! Grab your 30-Day Free Trial now: https://www.gohighlevel.com/highlevel-bootcamp?fp_ref=qwkp0b Access All Revenue Rascals Resources for FREE at https://revenuerascals.com/listen One-time sign-up gives you everything you need, including FREE hot seat coaching once a month with Michelle. Local business owner? Stop guessing your way through growth. The Local Guild helps you get more customers, use AI practically, and build predictable revenue without becoming a full-time marketer. Start the free 7 Day Sales Jumpstart here: https://www.skool.com/thelocalguild/about Want my eyes on your revenue strategy? Grab a call with Michelle. Revenue Rascals Discovery Call with Michelle Terpstra: https://book.revenuerascals.com/michelle Check out three ways Michelle and her team can support your path to predictable growth: https://michelleterpstra.com/workwithus/ Connect with Michelle: * MichelleTerpstra.com: https://michelleterpstra.com/ * LinkedIn: https://www.linkedin.com/in/michellecuocoterpstra/ * Instagram: https://www.instagram.com/themichelleterpstra/?hl=en * YouTube: https://www.youtube.com/@revenuerascals Disclaimer: Some episodes of Revenue Rascals may include paid sponsorships or affiliate partnerships. We only feature brands, products, or services that align with our values and are relevant to helping founders, revenue leaders, and entrepreneurs grow. Sponsorships help support the show—opinions shared are always our own. Michelle Terpstra's Privacy Policy: https://michelleterpstra.com/privacy-policy/
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