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How do you measure the success of a kill shot? A character cancellation? A diss track that hits harder than a drone strike? It’s never as simple as “target down.” But that’s often how success gets measured in war—and in culture. Short-term wins. Long-term fallout. No real accounting for what stories we’re cementing along the way. So in this episode, we’re stepping into one of the most uncomfortable questions we’ve asked yet: What makes an assassination “successful”? (Important note: We do NOT condone assassinations or violence of any kind. But we do think these events—and their ripple effects—are worth analyzing if we want a better future.) From world leaders to hip hop gods, we examine how targeted takedowns work on the battlefield of public imagination. This is warfare through the lens of narrative. And whether you’re nodding along or squirming, there’s a reason you’re still listening. Also, yes: we built a framework. It’s systems theory meets cognitive warfare tool meets Sesame Street. A test to assess the success of kinetic strikes, including assassinations. And it’s called … well. You’ll have to listen to find out. (Try not to giggle.) Let’s go there. Key Topics: What MLK, Shinzo Abe, Drake, and a CEO reveal about how power gets preserved—or shattered Why we feel more for a single named character than for thousands of unnamed victims The narrative power of a diss track vs. a campaign speech How kinetic action tells a story, whether or not it’s strategic Notable Quotes: ”It always creates a lasting story. It’s just … did your action contribute to the story you wanna tell?” “And guess who destroys the other? The poet. The writer. The archetype of authenticity.” “Words in this instance can absolutely kill you.” “If it only took one bullet to absolutely change society... I mean, I guess we’d save a lot in terms of defense budgets.” “He made himself the question, and now we have to live in the world where we have to answer that.” Resources + Links Shout out to Dr. Rebecca Nicholson (Ep 003: Unconventional Healing): https://www.youtube.com/watch?v=pO06pBQF_w4&pp=ygUdcmViZWNjYSBuaWNob2xzb24gbWFkIHdhcmZhcmU%3D How public sentiment changed after Shinzo Abe’s assassination (Spectacles): https://www.youtube.com/watch?v=wFn6gWYMDpo Reflections on MLK’s killing and the 1968 Fair Housing Act (History Pod): ​​https://youtu.be/xkbKutv0MP0?si=c2tLIGvE32TADZJl “The Failure, Fear and Frenzy Around Luigi Mangione” (Josh Johnson): https://www.youtube.com/watch?v=HZl_ZBzvifA Prisoners React to Magione’s Conditions (News Nation) https://www.youtube.com/watch?v=QCml-w9MQ7Y Kendrick Lamar’s “Not Like Us” music video: https://www.youtube.com/watch?v=H58vbez_m4E Lamar performing “Not Like Us” at the Super Bowl: https://www.youtube.com/watch?v=TvqpiUlMsB4 Follow/Connect with MAD Warfare Website: madwarfare.com Email: [email protected] Instagram: @madwarfarepodcast YouTube: @MADWarfarePodcast LinkedIn: MAD Warfare Your opinion requested: We asked: Is Drake dead? (Narratively speaking.) You tell us. Email: [email protected] We’re collecting your verdicts. WANT TO SUPPORT MAD? Squeeeee. Get in touch with us at [email protected] to get your brand, book, business or brain farts (really, we'll take 'em) featured on our show as a MAD Sponsor. Ask us about our Custom Videos if you're super cool. — MAD Warfare™️ is hosted by narrative strategist Jocelyn Brady and cognitive neuroscientist Sean Anthony Guillory. Edited and produced by Amine el Filali. Visit our website at madwarfare.com for extra giggles. And send your wishes, weird ideas, dream guests, and (yes it bears repeating) sponsorship inquiries to [email protected]. — FAIR USE: This show is MAD enough to include homages, short clips, and references that provide vital context and/or moments of joy. We DEEPLY respect every creator’s work and use these moments purely for educational, artistic, and transformative purposes under Fair Use. If we are missing attributions or you would like to collaborate, please reach out—we’re always happy to chat!

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