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Kevin Tyler on Building Bay & BNE, Fractional Marketing, and Storytelling That Moves People The Blackbridge Mindset Podcast hosts catch up and introduce guest Kevin Tyler, a marketing strategist and founder of Bay & BNE, a Santa Monica boutique consultancy named after Bay and Bicknell streets and the nearby historic “Inkwell” beach space. Kevin explains how the company’s name reflects lineage, identity, and the importance of storytelling in modern branding, emphasizing that businesses should practice the same storytelling they sell. He shares his path from varied agency and higher-ed roles to entrepreneurship after leaving a toxic DC agency on December 18, 2024, using 2025 to validate his concept before forming an LLC and scaling with freelancers. Kevin defines fractional marketing, discusses pricing evolution, vetting and rejecting misaligned clients, and advises entrepreneurs to invest in clear messaging and strategy to reach audiences where they already are. 00:00 Welcome to Blackbridge 00:27 Catching Up and Travel Plans 01:40 Airport Chaos Talk 02:37 Meet Kevin Tyler 04:15 Bay and BNE Origin Story 06:11 Storytelling as Strategy 07:18 Why He Went Solo 10:34 Launching the Consultancy 13:03 Cutting the Golden Handcuffs 15:39 What Fractional Marketing Means 17:42 Favorite Brand Projects 22:14 Marketing That Moves People 24:41 Pricing and Value 27:06 DIY Branding on a Budget 29:38 Marketing Yourself Through Community 31:46 Client Fit and Red Flags 34:05 1000 Dollars Marketing Plan 35:24 Marketing Truths and Shortcuts 36:52 Creativity as Fuel 38:18 Where to Find Kevin 38:48 Podcast and Book Shoutouts 40:34 Food Favorites and Travel 41:41 Referrals and Closing Ritual

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