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What does great hospitality design actually achieve — beyond looking beautiful? In this special live episode of Hospitality Reframed, recorded at the HRC 2026 Vision Stage at ExCeL London, Scot Turner sits down with leading voices from hospitality, design and sustainability to unpack one of the industry’s biggest questions: Does design truly drive revenue — or is profitability the real metric that matters? Featuring: • Alex Chapman – CEO, DECON • David Chenery – Director, Reassemble • Ganan Kanagathurai – CEO, Roti King Together, the panel explores how hospitality design impacts guest behaviour, dwell time, operational efficiency, emotional connection, sustainability and long-term commercial performance. This conversation goes far beyond aesthetics. The panel discusses: • Why beautiful spaces alone are not enough • How poor design briefs create expensive mistakes • The hidden conflict between design and operations • What should never be value engineered out • Why sustainability must focus on durability and ROI • How behavioural science shapes hospitality spaces • What makes customers stay longer — and spend more Whether you're a restaurant operator, hotel owner, designer, architect, developer or hospitality professional, this episode offers practical insights into creating spaces that truly perform. ⏱ Chapters: 00:00 – Introduction 01:12 – Does design drive revenue… or profitability? 03:45 – Why revenue can be the wrong metric for design 06:10 – When design helps sales but hurts operations 08:30 – The real role of hospitality design today 11:05 – Emotional vs operational design decisions 13:18 – Why operators brief design incorrectly 16:40 – What a strong hospitality design brief looks like 22:15 – Where operators should spend vs save 25:04 – Why value engineering gets misunderstood 28:11 – What should never be cut from a project 31:22 – Sustainability beyond greenwashing 34:10 – Durability, ROI and long-term performance 37:08 – Designing spaces people want to stay in 40:25 – Behavioural science, dwell time and craveability 43:12 – Final takeaways from each panellist #HospitalityDesign #RestaurantDesign #HospitalityBusiness #InteriorDesign #HRC2026 #HotelDesign #RestaurantBusiness #CommercialDesign #HospitalityIndustry #DesignStrategy #Sustainability #GuestExperience #ROI #HospitalityReframed #ExCeLLondon

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