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Explore Is the protein hype getting out of hand? A registered dietician weighs in with 1,622,868 views, 381 likes, and 1 comments. Experience the impact of this video content that has captured audience attention.

How much protein do you actually need, and is the social media obsession with it doing more harm than good? Sports dietician Rosey Lombard, who works with the Springbok Women’s rugby team, Cricket South Africa and the Emirates Lions, joins Woolworths Head of Trade for Protein and Dairy, Cecil Mitchell, to unpack the protein conversation. In Season 2, Episode 3 of What is the Difference? A Woolies Food Podcast, we dig into why most people are eating more protein than they realise, how to build balanced meals without overcomplicating them, and what the 80/20 approach really looks like. Rosey breaks down the numbers from 0.8 grams per kilo for the average person to 1.6 grams for active athletes and explains why chocolate milk is a legitimate recovery drink. Cecil takes us behind the scenes of Woolworths’ protein and dairy range: why biltong is a protein powerhouse at 40–60% protein, what goes into Woolies’ air-chilled chicken, how the team tests steak tenderness with science, and what’s coming next in the high-protein dairy aisle. From label-reading and supplement safety to the Informed Sport certification and why creatine isn’t just for bodybuilders, this episode separates protein fact from fiction. Subscribe for more conversations about food and tell us in the comments: are you team protein shake or team real food? Episode Details What's the Difference? A Woolies Food Podcast Season 2, Episode 3 Brought to you by Woolworths. Produced by Pop24 Published by Woolworths TASTE Hosts: Sibongile Mafu and Steve Steinfeld Guests: Rosey Lombard, sports dietician, and co-founder of The Nutrition House (Springbok Women’s Rugby, Cricket South Africa, Emirates Lions); Cecil Mitchell, Head of Trade: Protein and Dairy, Woolworths #Protein #SportsNutrition #WhatsTheDifference

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