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How Ryanair Makes Billions Selling €20 Flights

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About How Ryanair Makes Billions Selling €20 Flights

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Ryanair built one of Europe’s biggest airlines around a simple promise: extremely cheap flights. But how does an airline make billions when some tickets cost less than a taxi ride to the airport? In this video, we break down the business model behind Ryanair — from ancillary revenue and baggage fees to fast aircraft turnarounds, high-density Boeing 737s, direct digital sales and relentless cost control. In the financial year ending March 2026, Ryanair carried more than 208 million passengers and generated €15.54 billion in revenue. Nearly €5 billion came from ancillary revenue — the optional extras that have become a crucial part of the low-cost airline business model. We explore how cheap headline fares attract passengers, how Ryanair makes additional revenue after the initial booking, and why scale and cost efficiency make the model so difficult to replicate. This is Business Under Glass — where we break down the strategies, decisions, successes and failures behind the world's biggest companies. Subscribe for more business stories hiding in plain sight. Sources & further reading: Ryanair FY26 Results: https://investor.ryanair.com/results-centre/fy26-results/ Ryanair Annual Report 2026: https://investor.ryanair.com/ Music clearance: [FIPAOCOTQIS0UPZJ] #Ryanair #Business #Airlines

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