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Happy Being | CPG Branding Agency Project Better is a strategic brand agency specialising in CPG and purpose-led consumer brands. Happy Being is a functional drinks brand developed to bring clarity, optimism and emotional wellbeing to everyday routines. A bold new chapter for Happy Being The challenge was to reposition Happy Being with a clearer strategic foundation and a distinctive identity system that could stand out in a competitive beverage category. We developed a refreshed brand platform designed to: Clarify the brand’s purpose and positioning Strengthen shelf impact and memorability Create a confident and uplifting visual language Support retail, digital and campaign communications The result is a vibrant and distinctive CPG brand built to cut through competitive shelves and support long-term retail growth. Services Provided: Brand Strategy Brand Positioning Verbal Identity Brand Identity Design Packaging Design Brand Communications Sectors: CPG FMCG Functional Beverages Consumer Health Learn More: Read more about the rebrand: https://better.agency/blog/happy-being-drink-rebrand/ Looking for a CPG branding agency to build a distinctive consumer brand? Visit: https://better.agency Start your project: https://better.agency/contact/ #CPGBrandingAgency #FMCGBranding #ConsumerBranding #StrategicBrandAgency #PackagingDesign

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