Based on this YouTube video's total view count of 76.8K views and industry-standard rates, the estimated total earning is $54 - $154 through ad revenue. Historical data is not yet available to calculate daily, weekly, or monthly averages.

Explore The New Way to Run Meta Ads in 2025 with 76,829 views, 2,696 likes, and 222 comments. Experience the impact of this video content that has captured audience attention.

👉 Join our private community for operators, marketers, and creators (waitlist) - https://www.newsletter-signup.com/or/?utm_source=youtube ⚡️ BTS & More: https://openresidency.com/nick-shackelford In this episode, I sit down with Nick Shackelford, Head of Retention and Partner at BREZ, to break down modern customer acquisition and retention strategies for 2025. Nick has managed over $200M in ad spend and brings hard-won insights from scaling multiple brands — including his own agencies, Structured and Konstant Kreative — into this conversation. We get into: - Why creative is now the new targeting, with Nick giving the keys on Meta’s evolving algorithm - The ideal framework for customer acquisition in today’s landscape - How to structure your testing budget between proven winners and fresh creative - Conversion tactics that immediately lift performance — from mobile-first design to offer structure - The retention strategies behind BREZ’s drop in subscription churn from 24% to 17%, on a mission toward sub-5% - The tactics powering BREZ, one of the fastest-growing beverage brands in the country, on pace to hit $50M in just two years - How celebrities like Drake and Druski use subtle content strategies to drive massive viewership — and what brands can learn from it This is a deep dive on what’s actually working in marketing in 2025. Enjoy the conversation! Chapters 00:00 Trailer 00:57 Customer Acquisition & Creative Testing 05:52 How to Optimize Ads with Smart Creative 09:13 Targeting in a Post-iOS World 11:56 Media Buying Meets Creative Strategy 18:03 Influencer Army 19:35 Clipping Culture (Cheat Code) 25:13 Running Ads as a Founder + Managing Creative 33:38 Marketing Funnel Breakdown 39:32 Organic Content’s Role in Paid Performance 43:24 Learnings from Running a Creative Agency 45:30 Conversion Optimization & Offer Strategy 55:32 Retention Marketing + Subscription Tactics 01:04:35 Building Products & Activating Loyal Customers 01:08:06 Smart Product Strategy and Feedback Loops 01:16:20 Building a Brand in Public (Pros & Cons) 01:24:43 Playing the Long Game: Brand, Business & Burnout 01:27:49 Work-Life Balance, Tools & Final Reflections 01:35:00 How Big can Brez Be? 01:36:00 Outro 🎙 Guest: Nick Shackelford, Head of Retention and Partner at BREZ - Instagram: https://www.instagram.com/iamnickshackelford/?hl=en - LinkedIn: https://www.linkedin.com/in/nickshackelford/ - X: https://x.com/iamshackelford - Website: https://www.drinkbrez.com/ 📬 Get in Touch: - Instagram: https://www.instagram.com/openresidency/ - LinkedIn: https://www.linkedin.com/in/markmastrandrea/ - Website: https://openresidency.com/ - Contact: [email protected] Powered by IKONICK - Get 30% off motivational art at https://ikonick.com/openresidency - Use code: OPENRESIDENCY30

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