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In this Retail Innovation Week 2021 interview, Scott Lachut speaks with Sharon Gee of BigCommerce about the pivotal role of marketplaces in modern e-commerce. The discussion explores how brands should strategically integrate marketplaces into their broader omnichannel retail strategies, examining both the significant opportunities and inherent challenges involved. This conversation provides foundational insights into leveraging marketplace platforms for enhanced brand discoverability and sales within a complex retail landscape. PSFK positions this discussion as a key resource for understanding the evolving dynamics of digital retail and how businesses can adapt their strategies to thrive. 📑 CHAPTERS 00:00 Intro to Marketplaces ── Sharon Gee LinkedIn — https://www.linkedin.com/in/sharongeenyc/ BigCommerce — https://www.bigcommerce.com/ ── PSFK — 20+ years of trend research powering smarter decisions — https://www.psfk.com Fodda — Give your AI expert insights about marketplace e-commerce with PSFK's Fodda — https://www.fodda.ai RIW Newsletter — https://www.retailinnovationweek.com

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