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Explore ⚡️Intangible asset valuation: why it belongs in every deal ⚡️ with 775 views, 0 likes, and 2 comments. Experience the impact of this video content that has captured audience attention.

Intangible asset valuation plays a crucial role in business valuation, mergers and acquisitions (M&A), and investment decisions. In this video, Bryn Anderson, Valuations Partner at Price Bailey, explains why intangible assets such as brand value, intellectual property, customer relationships, data, and business know-how are essential to understanding the true commercial value of a business. For many mid-market businesses, the true value of a company goes far beyond what appears on its balance sheet. Internally generated intangible assets can drive business growth, strengthen earnings, attract investors, and influence acquisition prices. However, accounting standards do not always recognise these valuable assets. Understanding intangible asset valuation before entering a transaction can help business owners build a stronger equity story, support a more defensible business valuation, and reduce the risk of valuation challenges during financial due diligence. In this video, you'll discover: • Why intangible assets matter in every business deal • How brand value and intellectual property influence company valuation • The importance of customer relationships, data, and business know-how • Why accounting value may differ from commercial value • How intangible asset valuation supports mergers and acquisitions • Why identifying intangible assets early can strengthen your investment and transaction strategy Whether you're a business owner, investor, buyer, or professional involved in mergers and acquisitions, understanding intangible asset valuation can help you make more informed business decisions. Watch the full video to learn why recognising and valuing intangible assets is essential for successful business transactions. This video covers: 00:00 - Why do balance sheets often fail to capture the real value of business today? 01:01 - What are the key intangible assets that actually drive value in a deal? 01:54 - What typically goes wrong when buyers or sellers don't properly understand those intangible assets? 04:25 - For buyers, how do you test where intangible value is real, not just a compelling growth story? Read the full article: https://www.pricebailey.co.uk/blog/why-intangible-asset-valuation-should-be-part-of-every-deal-strategy/ Subscribe for practical guidance on M&A, valuations and deal readiness for business owners and investors. 🎬 𝐖𝐀𝐓𝐂𝐇 𝐎𝐔𝐑 𝐎𝐓𝐇𝐄𝐑 𝐕𝐈𝐃𝐄𝐎𝐒: ▶ https://www.youtube.com/watch?v=8f9e5pIb1Cs ▶ https://www.youtube.com/watch?v=KWrZWevOoH8 ▶ https://www.youtube.com/watch?v=YvKBjXDRjE0&pp=0gcJCSsMAYcqIYzv ⚡️ 𝐂𝐎𝐍𝐍𝐄𝐂𝐓 𝐖𝐈𝐓𝐇 𝐔𝐒: ▶Email: [email protected] I N S T A G R A M: https://www.instagram.com/pbpeople/ Facebook: https://www.facebook.com/PriceBaileyLLP/ Website: https://www.pricebailey.co.uk/ LinkedIn: https://uk.linkedin.com/company/price-bailey Twitter : https://x.com/price_bailey #IntangibleAssetValuation #IntangibleAssets #BusinessValuation #CompanyValuation #BrandValuation #IntellectualProperty #IPValuation #CustomerRelationshipValuation #DataValuation #AssetValuation

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