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Explore Same Facts, Different Words: Why "75% Lean" Beats "25% Fat" (The Framing Effect) with 32 views, 0 likes, and 1 comments. Experience the impact of this video content that has captured audience attention.

Thinking Traps, lesson 1 of 7: the framing effect. Two packs of the same minced beef, one labelled 75% lean and one 25% fat. Most people choose the lean one, and even say it tastes better. In 1981 Amos Tversky and Daniel Kahneman showed how far this goes: when the same disease programme was described as lives saved, 72% chose the safe option; when it was described as lives lost, 78% chose the gamble. You'll learn why frames work, where you meet them every day (shops, doctors, deadlines), and three simple ways to see through them. How would you frame the hardest chapter of your life? Get free questions to help you write it down: https://talesof.life/life-story-question-generator/?utm_source=youtube&utm_medium=video_description&utm_campaign=tt_framing Chapters: 00:00 Lean or fat? 00:53 600 people 01:58 Why frames work 02:29 Frames all around us 04:02 Three ways to see through 04:49 Your own story Sources: Tversky & Kahneman (1981), The Framing of Decisions and the Psychology of Choice, Science 211: https://www.science.org/doi/10.1126/science.7455683 Levin & Gaeth (1988), How Consumers Are Affected by the Framing of Attribute Information, Journal of Consumer Research: https://doi.org/10.1086/209174 Gächter et al. (2009), Are experimental economists prone to framing effects?, JEBO 70: https://doi.org/10.1016/j.jebo.2009.04.003 Wikipedia - Framing effect (psychology): https://en.wikipedia.org/wiki/Framing_effect_(psychology) Photos via Wikimedia Commons: Kahneman 2009 (nrkbeta, CC BY-SA 2.0); Stanford jordan hall (Emma Pease, CC BY-SA 4.0); Kahneman lecture 2014 (Ohadinbar, CC BY-SA 3.0); Kahneman 2009 (nrkbeta, CC BY-SA 2.0). Chalk drawings: Tales of Life (simple figures, not likenesses). Some footage from Pexels is illustrative. Thinking Traps, lesson 1 of 7. Watch the whole series in the playlist Thinking Traps, and every economics video in Economics, Simply Explained. Previous: the story of Kahneman and Tversky. Next: Lesson 2, confirmation bias. How to write your family's story step by step: https://talesof.life/how-to-write-your-life-story/?utm_source=youtube&utm_medium=video_description&utm_campaign=tt-framing Every life has a story. Start writing yours, one chapter at a time: https://talesof.life/?utm_source=youtube&utm_medium=video_description&utm_campaign=tt-framing #Psychology #Economics #FramingEffect #ThinkingTraps #TalesOfLife

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