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Can a Marketing Career Lead to CEO? The Skills That Actually Matter Can a career in marketing lead to becoming a CEO? Absolutely, but Natalie’s career shows why the path isn’t always as straightforward as you might expect. In this episode of Your Career Journey, I’m joined by Natalie Mactier, whose route to the CEO role started with something she hadn’t planned at all: a decade in sales after struggling to land the FMCG marketing roles she originally wanted. That experience turned out to be a huge advantage. It taught Natalie how to connect marketing activity to commercial outcomes, work closely with sales teams and understand the wider business, skills that would become increasingly important as she moved from SEEK to startup Kidspot and eventually into her first CEO role. We talk about why marketing can still be seen as a “soft skill” at senior levels, what marketers can do to build greater commercial credibility, and why smaller businesses and startups can be brilliant places to develop the transferable skills you need for leadership. Natalie also shares what being a CEO actually looks like, the constant decision-making, leading through uncertainty and accepting that you won't always have the answer. And we explore one of the biggest changes leaders are navigating right now: AI. Natalie shares how VIVVI is approaching AI adoption across the business, how it’s changing productivity and problem-solving, and where she sees the opportunities for AI in education. If you’re building a marketing career, thinking about your route into senior leadership, or wondering which skills will matter as AI changes the way we work, Natalie’s career is a great example of why the experiences you didn’t plan for can sometimes become the most valuable ones. In this episode, we discuss: ✅ The sales skills that gave her an advantage as a marketer and leader ✅ How wearing multiple hats helped Natalie develop as a problem-solver ✅ How marketers can build commercial credibility and transferable skills ✅ Making decisions and leading teams through constant change ✅ Why smaller businesses can accelerate your career development ✅ How leaders can keep learning ✅ How VIVVI is approaching AI adoption, productivity and innovation ✅ The potential impact of AI on the future of education Timestaps 00:00 Meet Natalie 00:35 Early Career Detour 01:15 Sales Skills Advantage 02:50 SEEK to Kidspot 03:29 Becoming CEO 07:26 CMO to CEO Path 09:17 Marketing Seen as Soft 11:56 CEO Reality Check 15:38 Leading Through Change 18:42 Advice for Marketers 23:21 Problem Solvers Win 27:12 Learning as a CEO 32:37 AI Strategy at Vivi 39:57 Future of AI and Education 43:35 What I Wish I Knew 46:00 Closing Thoughts To connect with Natalie: linkedin.com/in/nataliemactier I'm Emma Graham, Career Coach, ex-recruiter, here to help you: 💡 Gain clarity on what’s important to you 💡 Confidently communicate your value 💡 Build a personal brand and a strong network 💡 Take a strategic approach to your next move 💡 Navigate the job market effectively 💡 Build career confidence with a repeatable success blueprint 🌐 Explore my coaching programs and free resources: Website: https://www.egconsulting.au/ LinkedIn: / emmajgraham Instagram: / emmagrahamcareercoach 🎁 Free Resources: 📄 CV Development Guide: https://www.egconsulting.au/cv-advice 📄 LinkedIn Profile Optimisation Guide: https://www.egconsulting.au/linkedin-... 📅 Book Your FREE Career Strategy Discovery Call: https://calendly.com/emmagrahamconsul... 🔔 Never Miss an Update! Subscribe here: / @emmagrahamcareercoach 📜 Important Information: ⚠️ Disclaimer: We are not responsible for any loss or damage from using our content. Use information at your own risk and perform your own due diligence. © Copyright Notice: All materials are owned by Emma Graham Career Coach. Sharing video links and embedding them is allowed with proper attribution to our YouTube channel. 💖 Spread the Love: 💬 Share this video with friends, family, and colleagues who need career support! 👍 Like the video if you find it helpful 🔔 Subscribe and hit the notification bell for more weekly career inspiration! 📢 Your support truly means the world! 🔥 Related Hashtags: #CareerAdvice #CareerTransition #CareerGrowth #EmmaGraham #LeadershipDevelopment #CareerStrategy #ProfessionalDevelopment #CareerCoachAustralia #JobSearchSuccess #NetworkingTips #MarketingCareerCoach #CreativeCareerCoach ©Emma Graham Career Coach

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