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Profit is an opinion. Cash is a fact. Debt is a deadline. Most people buy a company on the one number management has the most control over — and ignore the six that decide whether it survives. In this video, I walk through the seven numbers I check before buying any company, in the order that matters, and show you exactly where each one hides in a filing you can download for free. This isn't a formula for finding winners. It's a filter for avoiding losers. You'll learn why reported profit and real cash can drift apart, why a company's debt maturity matters more than its total debt, and why the least-understood number — return on invested capital — explains how fast-growing companies still destroy shareholder value. Watch to the end for the one insight most investors miss: the signal isn't in any single number. It's in the contradictions between them. ⏱️ Timestamps: 0:00 Profit is an opinion 0:12 The two numbers everyone checks 1:45 The three statements in two minutes 4:00 #1 Free cash flow 5:55 #2 Net debt & the maturity wall 7:40 #3 Interest coverage 8:50 #4 Gross margin trend 10:00 #5 ROIC vs cost of capital 12:05 #6 Share count & dilution 13:20 #7 Valuation vs cash 14:30 The contradictions 15:30 Where the seven fail 16:30 What to put down 🔔 Subscribe for more evidence-first breakdowns of how to read a company's numbers. #Investing #StockAnalysis #FreeCashFlow #ValueInvesting #FinancialStatements #ROIC #FundamentalAnalysis #HowToInvest #StockMarket #investingforbeginnersguide Disclaimer: This video is for general education and commentary only. It is not investment advice and is not a recommendation to buy or sell any security. The presenter may hold positions in companies discussed. Figures used are illustrative unless a source is shown on screen. Always do your own research or consult a licensed professional in your jurisdiction.

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