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In this episode of Martech Minute, Joy Youell and Ashleigh Respicio break down one of the biggest questions facing modern marketing teams: 👉 Is AI improving strategic thinking — or quietly replacing it? We discuss: ⚡ Why AI increases output but not always quality 🧠 The hidden risks of “cognitive offloading” 📉 How overreliance on AI can flatten creativity & brand differentiation 💡 Why the best marketing ideas still come from human insight 🚀 How high-performing teams use AI intentionally instead of passively One of the most interesting takeaways: “You’ve never had your best idea by opening a new chat window.” We also unpack research from: • Microsoft Research + Carnegie Mellon • MIT Sloan • McKinsey • Harvard + BCG • Stanford creativity studies • Nicholas Carr’s The Shallows 👇 Watch now and tell us: Is AI making teams smarter — or more complacent? -------------------- Join our next AI course: https://www.academyofcontinuingeducation.com/ Subscribe to AEyespy for daily AI updates - https://winsomemarketing.com/ai-in-marketing-sub Catch daily AI updates on TikTok - https://www.tiktok.com/@aeyespybywinsome Learn more about our team & agency work at winsomemarketing.com -------------------- SAY HEY ON SOCIAL Follow Joy on LinkedIn: https://www.linkedin.com/in/joy-youell-a3b1279b/ 💙Instagram: https://www.instagram.com/joywriteryouell/ 💜Pinterest: https://www.pinterest.com/Academyofcontinuingeducation/ 🐦X: https://x.com/thisisjoyyouell Follow Ashleigh on LinkedIn: https://www.linkedin.com/in/ashleigh-respicio

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