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Most businesses talk about what they do. The brands that win communicate why it matters. In this Sell More Academy masterclass, branding strategist Jodi Lawaich breaks down the exact framework for uncovering your authentic brand story and using it to attract better customers, shorten your sales cycle, and increase perceived value. ✅ What You'll Learn: - Why storytelling is the foundation of strong branding - The difference between copywriting and brand strategy - How to uncover the emotional core of your business - Why features don’t sell but emotional benefits do - The framework for discovering your authentic brand story - How transparency becomes a competitive advantage - Why consistency across platforms matters more than ever - How storytelling shortens sales cycles and reduces objections - The role of email, websites, and social media in modern branding - Why businesses without a defined story lose narrative control - How premium brands justify higher pricing through story - Real-world examples from Walmart, Le Creuset, and trades businesses 🎯 Perfect for: Business owners, contractors, agency owners, marketers, consultants, creators, trades businesses, service providers, and anyone who wants to build a stronger brand, attract better customers, and create deeper emotional connection through storytelling. ⏱️ TIMESTAMPS: 00:00 – Welcome & Guest Introduction 04:31 – Why Storytelling Is Everything 07:22 – Finding a Niche in the Trades 10:07 – Beyond Copywriting: The Power of Brand Story 14:09 – The Danger of Building the Brand as You Go 15:33 – If You Don’t Tell Your Story, Someone Else Will 16:56 – Features vs. Benefits: The Emotional Core 22:52 – The Framework for Uncovering Your Brand Story 30:21 – Showing Up Consistently Across All Channels 35:48 – The ROI of a Great Brand Story ------------------ JOIN SELL MORE ACADEMY MASTERMIND Get access to our full vault of masterclasses, weekly implementation sessions, and a community of entrepreneurs building real businesses. 👉 https://sellmoreacademy.com/ Sell More Academy offerings, including class type and frequency, resources, and packages, may change from time to time without notice. Any offers mentioned in this video may be out of date by the time of publishing. Please see https://sellmoreacademy.com/ for our latest offers to help you Sell More. ------------------ CONNECT WITH US: Website: https://sellmoreacademy.com/ Facebook: https://www.facebook.com/the.sell.more.academy Instagram: https://www.instagram.com/sell_more_academy/ LinkedIn: https://www.linkedin.com/company/sell-more-academy/ Twitter ”X”: https://x.com/sell_more_stuff TikTok: https://www.tiktok.com/@sellmoreacademy Pinterest: https://za.pinterest.com/sellmoreacademy/ ------------------ RELATED BLOGS YOU'LL LOVE: - Brand Storytelling For Business Growth https://sellmoreacademy.com/post/How-to-sell-more-with-brand-storytelling - Sales Strategies That Convert: https://sellmoreacademy.com/post/How-to-sell-more-trust-kills-sales - AI for Business: https://sellmoreacademy.com/post/How-to-sell-more-with-a-hype-free-AI-strategy - Marketing Strategies: https://sellmoreacademy.com/post/How-to-sell-more-build-a-lead-machine-that-never-sleeps - Branding Fundamentals: https://sellmoreacademy.com/post/How-to-sell-more-turn-your-team-into-your-most-powerful-branding-asset ------------------ ABOUT SELL MORE ACADEMY: Sell More Academy is a mastermind community focused on the 5 pillars of modern business success: AI, Branding, Marketing, Sales, and Systems. We feature daily masterclasses with industry experts and provide entrepreneurs with the tools, strategies, and community support to grow sustainable businesses. Our mission: Help you sell more of what matters-not just products, but goodwill, excellence, and impact. ------------------ #BrandStorytelling #BrandStrategy #MarketingStrategy #Storytelling #Branding #BusinessGrowth #ContentMarketing #EmotionalMarketing #SellMoreAcademy #ModernMarketing #PersonalBrand #CustomerExperience #BusinessSystems #AuthorityBuilding #StoryDrivenMarketing ------------------ © 2026 Sell More Academy. All rights reserved.

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