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Most businesses talk about what they do. The brands that win communicate why it matters. In this Sell More Academy masterclass, branding strategist Jodi Lawaich breaks down the exact framework for uncovering your authentic brand story and using it to attract better customers, shorten your sales cycle, and increase perceived value. Whether you're a business owner, contractor, agency owner, marketer, consultant, creator, or service provider, this masterclass will help you build a stronger brand, attract better customers, and create a deeper emotional connection through storytelling. What you'll learn: โ Why storytelling is the foundation of strong branding โ The difference between copywriting and brand strategy โ How to uncover the emotional core of your business โ Why features don't sell but emotional benefits do โ The framework for discovering your authentic brand story โ How transparency becomes a competitive advantage โ Why consistency across platforms matters more than ever โ How storytelling shortens sales cycles and reduces objections โ The role of email, websites, and social media in modern branding โ Why businesses without a defined story lose narrative control โ How premium brands justify higher pricing through story โ Real-world examples from Walmart, Le Creuset, and trades businesses โ ๏ธ DISCLOSURE Links marked "paid link" are affiliate or referral links. Sell More Academy may earn a commission if you buy through them, at no additional cost to you. Using these links helps keep these videos free. This content is for educational purposes only and is not professional advice. Full disclaimers: https://sellmoreacademy.com/disclaimers ๐ GET THE ASSETS FROM THIS VIDEO Sell More Resources is our paid membership. It includes the resources from today's masterclass, plus the finished work from every training we publish. The cost is $49/year or $149 one-time. ๐ https://sellmoreacademy.com/resources#pricing ๐ ๏ธ RECOMMENDED TOOL HighLevel (GHL): The CRM and AI agent platform used in this build. Get a 30-day free trial plus help getting everything set up directly from HighLevel (paid link). ๐ https://www.gohighlevel.com/ben-mcgary ๐ MORE FREE TRAINING Tactical Walkthroughs: https://sellmoreacademy.com/training/walkthroughs Strategic Masterclasses: https://sellmoreacademy.com/training/masterclasses Full Training Library: https://sellmoreacademy.com/training How-To Guides: https://sellmoreacademy.com/guides Tool Comparisons: https://sellmoreacademy.com/compare ๐ค NEED SOMEONE TO BUILD IT FOR YOU? The Sell More Directory lists tools and providers reviewed for fit, including GHL implementation and AI automation partners. ๐ https://sellmoreacademy.com/directory ๐ฉ GET NEW TRAININGS FIRST https://sellmoreacademy.com ๐ FOLLOW SELL MORE ACADEMY YouTube: https://youtube.com/@Sell-More-Academy Instagram: https://instagram.com/sell_more_academy/ Facebook: https://facebook.com/the.sell.more.academy LinkedIn: https://linkedin.com/company/sell-more-academy/ X: https://x.com/sell_more_stuff TikTok: https://tiktok.com/@sellmoreacademy Pinterest: https://pinterest.com/sellmoreacademy โฑ๏ธ CHAPTERS 00:00 โ Welcome and Guest Introduction 04:31 โ Why Storytelling Is Everything 07:22 โ Finding a Niche in the Trades 10:07 โ Beyond Copywriting: The Power of Brand Story 14:09 โ The Danger of Building the Brand as You Go 15:33 โ If You Don't Tell Your Story, Someone Else Will 16:56 โ Features vs. Benefits: The Emotional Core 22:52 โ The Framework for Uncovering Your Brand Story 30:21 โ Showing Up Consistently Across All Channels 35:48 โ The ROI of a Great Brand Story #BrandStorytelling #BrandStrategy #MarketingStrategy #Storytelling #Branding #BusinessGrowth #ContentMarketing #EmotionalMarketing #ModernMarketing #PersonalBrand #CustomerExperience #BusinessSystems #AuthorityBuilding #StoryDrivenMarketing #SellMoreAcademy ------------------ ยฉ 2026 Sell More Academy. All rights reserved.
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