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*(Free) Build your first marketing AI agent:* https://clickhubspot.com/ycni Cost per lead on Facebook went from $82 to $15 in four weeks. Same budget. The difference was AI agents shipping 10 new ads a day and learning from every one of them. Cody Schneider, co-founder of Graphed, joins Kipp Bodnar to break down what an AI marketing agent actually is (hint: not "God in a box"), the stack your coding agent needs to do real marketing work, and why he thinks your coding agent is now the best marketer on your team if you give it the right context. Then he builds live in Claude Code: a Meta ads creative agent, a Google Ads keyword agent, an SEO agent that researches, writes, and publishes, and a cold email workflow, all by voice. 📌 WHAT WE COVER: → What an AI agent really is: software, a thinking loop, and a live data stream → Why ads now need 10x more creative than they used to → "All marketing is now code": treating every ad like a SKU → 10 ads a day learning loops vs. dumping 300 ads at once → Real results: Google CPL $70 to $35, Meta CPL $82 to $15 in four weeks → The full stack your coding agent needs to do marketing work → How to get comfortable giving up creative control (taste profiles + human review) → The Google Ads agent that rewrites its own code every day ($1,100 to $250 CPL) → Live build: a Meta ads creative agent in Claude Code, by voice → SEO agent: research, write, publish, and refresh articles → Why Facebook bans ad accounts when agents use them, and how to avoid it → Building a cold email workflow from LinkedIn engagers → Why he skips n8n and Zapier and goes straight to code → Is the CMO role dying? → Where to start if you've never done any of this 🎙️ Host: Kipp Bodnar, CMO at HubSpot Guest: Cody Schneider, co-founder of Graphed Ep 455 mentions Cody Schneider ⁠https://www.youtube.com/@codyschneiderx Graphed ⁠https://www.graphed.com Loop: Outlearn. Outmarket. Outgrow ⁠https://www.hubspot.com/loop-marketing-book Cody on X: https://x.com/codyschneider ⏱️ CHAPTERS: 00:00 - $82 to $15 cost per lead with AI agents 00:50 - What an AI agent actually is (not God in a box) 02:25 - Why ads now need 10x the creative 03:10 - All marketing is code: 10 ads a day learning loops 05:35 - The results, and why your coding agent is your best marketer 07:05 - The marketing engineering stack your agent needs 09:05 - Giving up creative control: taste profiles and human review 12:35 - The Google Ads agent that rewrites its own code 14:15 - Live in Claude Code: building a Meta ads agent by voice 17:25 - SEO plugin, and why Facebook bans agent-run ad accounts 19:15 - What we built: creative, keywords, SEO, cold email 22:00 - Friends don't let friends do n8n 24:20 - Is the CMO role dying? 26:05 - Where to start: give your coding agent API keys 📺 Subscribe to Marketing Against the Grain for weekly episodes on AI, marketing, and growth. #AIAgents #ClaudeCode #AIMarketing #FacebookAds #GoogleAds #MarketingAutomation #GTMEngineering #SEO #ColdEmail #PaidMedia #MarketingEngineering #HubSpot #MarketingAgainstTheGrain Host Links: 📲Kipp Bodnar, https://twitter.com/kippbodnar 📲Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke. About the Show Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Hubspot's SVP of Marketing, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

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