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✅ Navigating Growth and Profitability in E-commerce: Insights from a Finance Director 👇👇@Tash_courtenay 🙏🙏 Watch The Video & Don’t Forget to Like, Comment, Subscribe, & Share 🧡 💠In this episode of Tash Talks TV, I sat down with Ian Cruickshank from Triffin to break down the simplest version of a healthy P&L — and why 60% gross margin is the number you need to protect at all costs. Ian discusses the crucial balance between top-line growth and profitability, particularly in the dynamic e-commerce landscape. The conversation delves into the challenges and lessons learned from rapid growth phases, the importance of conservative financial practices, and the shift towards sustainable business models post-2023. Key topics include financial metrics for brand health, risks and rewards of aggressive growth strategies, and the evolving mindset of modern e-commerce founders. 💠00:00 Introduction and Early Career 💠00:44 Startup Experience and Rapid Growth 💠01:00 Joining Fable and E-commerce Success 💠01:28 Growth vs. Profit Debate 💠02:39 Challenges in Financial Management 💠05:18 Evaluating Brand Health 🔶 WATCH MORE VIDEOS ✅ Navigating Business Risks and Inventory Management 👉 https://youtu.be/tadP1RPMmKs ✅ Solo Founder vs Co-founder: Missing Skills Revealed! 👉 https://youtube.com/shorts/xs-MLib8uhY ✅ E-commerce Success: Managing Costs, Customer Acquisition, and Inventory 👉 https://youtu.be/-e52tg33tbg ✅ Pioneering Non-Surgical Treatments: Insights with Alice 👉 https://youtu.be/tFWCKHvzwVI ✅ How Stagecoach Performing Arts Supported This Life Changing Song 👉 https://youtu.be/q9-rVjWOQmk ✅ Ask for Help: Unlock Success & Overcome Imposter Syndrome 👉 https://youtube.com/shorts/OyZltmlAQcY ✅ Vision Board Magic: Manifest Your Dreams (It Works!) 👉 https://youtube.com/shorts/Fq2TfubwK6w ✅ Absolute Collagen: Young Leader's People & Culture Secrets 👉 https://youtube.com/shorts/qITClM2n3pA ✅ Crush Fear of Failure & Embrace Creator Consciousness 👉 https://youtu.be/-vKmHjzdsHM ✅ Sometimes things just don’t turn out as planned 🫣 👉 https://youtube.com/shorts/ldk7CtXMvTo 💠 Linkedln: 👉 https://www.linkedin.com/in/natashacourtenaysmith/ 💠 Instagram: 👉 https://www.instagram.com/tash_courtenay/ 💠 Follow on TikTok: 👉 https://www.tiktok.com/@tash_courtenay_smith 💠 Twitter: 👉 https://x.com/tash_courtenay?lang=en 💠 Work with me: 👉 https://www.tash.partners/work-with-me 💠 Tash Talks: 👉 https://www.tash.partners/tash-talks-partnerships 💠 The Notting Hill Shopping Bag: 👉 https://www.nottinghillbag.com/ 💠 Join my community: 👉 https://www.tash.partners/newsletter-sign-up #tashcourtenaysmith #tiktokmusic #songcreation #songreleasejourney #nottinghillcompany #entrepreneurialsuccessstories #personalbranding #digitalmarketing #Howtomonetizeablog #businesssuccessfully #successfulstartup #socialmediamarketing #howtostartanonlinestore #socialmediatips #besttiktokmarketing #dtcbrandgrowth #maximizingcustomer #ecommercegrowthstrategies #successfuldigitalproduct #smallbusiness#nottinghillshoppingbag #nottinghill #nottinghillcompany #nottinghilltok #ukfashion #uk #shoppingbag #totebag #nottinghillcompany #nottinghillcompany #london #money #recruitment #hiringright #ecommercebrands #leadership #tashtalks #scalingbrands #founderjourney #podcast #founder #motivation #vlogs #advice #ecommerce #ceo

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