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Ronald Harrington https://www.linkedin.com/in/ronaldharrington/ shares practical strategies for building genuine connections with prospects in leasing, emphasizing the importance of human interaction over AI. Discover how to foster trust, speed up leasing processes, and create meaningful relationships that lead to repeat business. In this episode: The importance of human connection over AI in leasing Strategies for building genuine relationships with prospects How emotional engagement influences buying decisions Time-saving tips through relationship building Using stories and personal interests to connect Chapters 00:00 Introduction to the importance of connection in leasing 00:29 Commercials reveal prospects crave real human interaction 00:53 The impact of face-to-face communication on trust 01:21 AI responses vs. human responses in leasing follow-up 02:13 The value of phone calls over automated responses 03:06 Deepening connections through personal questions 04:52 Moving beyond surface questions to build trust 06:03 Humans buy on emotion, justify with logic 07:08 Building trust speeds up leasing decisions 08:27 Investing time upfront saves time in the long run 09:19 Recap: Focus on emotional connection in leasing 🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at https://www.multifamilymedianetwork.com/ to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!

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