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What does it take to turn a YouTube channel into a valuable, sellable business? That's what I wanted to explore with this week’s guest, Tyler Chou (aka The Creators' Attorney). Having spent 20 years as an entertainment attorney at giants like Disney and BuzzFeed, Tyler now represents some of YouTube's biggest channels, helping them navigate exits and build sustainable enterprises. In this episode, Tyler pulls back the curtain on the legal mistakes creators often make, the crucial steps to take to protect your assets, and why sometimes, a creator doesn't need to sell at all - they just need a sabbatical. Tyler shares insights on how to build a business that can eventually sell for 8 or 9 figures, and what investors are really looking for beyond just views. Timestamps: 00:00 Introduction 01:09 Private equity looks to buy YouTube channels 03:52 Creator burnout 04:52 Protecting your IP and avoiding mistakes 08:20 Diversifying revenue beyond AdSense and brand deals 10:43 Avoiding misclassification lawsuits 12:46 The problem with reaction channels 17:45 Why buyers love recurring revenue and technical products 23:11 The power of artificial scarcity 28:20 How to make your brand less dependent on the creator 37:48 Should creators sell their business? 43:49 You might need a sabbatical, not an exit 45:00 How to protect yourself from predatory buyers 51:08 Hiring operators to run products 54:19 The power of angel investors on your cap table 56:29 The value of books for creators 1:11:08 Building a network of channels 1:14:10 Where to find Tyler If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one. Learn more about the podcast: https://nathanbarry.com/show Follow Nathan: Instagram: https://www.instagram.com/nathanbarry LinkedIn: https://www.linkedin.com/in/nathanbarry X: https://twitter.com/nathanbarry YouTube: https://www.youtube.com/@thenathanbarryshow Website: https://nathanbarry.com Kit: https://kit.com/?utm_campaign=29661554-nathan_barry_show&utm_source=youtube&utm_medium=podcast&utm_term=nathanbarryshow&utm_content=youtube_description Follow Tyler: YouTube: https://www.youtube.com/@TheCreatorsAttorney LinkedIn: https://www.linkedin.com/in/thecreatorsattorney Instagram: https://www.instagram.com/thecreatorsattorney Featured in this episode: Kit: https://www.kit.com Highlights: 01:38 - Why private equity is buying YouTube channels 07:50 - The power of building independent revenue streams 12:58 - Why reaction channels are worthless to buyers 38:00 - The surprising downsides of taking an exit 59:20 - The power of books for creator credibility

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