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How Dogsee Created Something Dogs Can Actually Eat | Karishma Mehta | Humans Of Bombay | Podcast Analytics Table
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About How Dogsee Created Something Dogs Can Actually Eat | Karishma Mehta | Humans Of Bombay | Podcast
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What if the thing your dog loves chewing the most… was never meant to be food at all? In this episode of The Humans of Bombay Show, Karishma Mehta visits the Dogsee factory to sit down with Bhupendra Khanal and Sneh Sharma, who are building one of India's most unique global pet brands—and walk through exactly how it all comes together, from the Himalayas to the world. What started as a chance discovery of a traditional Himalayan cheese that dogs loved chewing on soon became a much bigger question—what are we really feeding our pets? At the Dogsee facility, Bhupendra and Sneh take us through the harsh realities of the pet food industry and misleading labels. From procurement to packaging, we go behind the scenes at Dogsee—watching how a single-ingredient product gets lab tested, understanding why it clocks in at 60% protein, and seeing firsthand how a cruelty-free, natural dog chew gets made at scale. We also hear how they convinced vets, exported before India's market was ready, and became the first Indian pet brand in countries like Japan and China—all through slow, deliberate, quality-first growth. The founders also talk about working as life partners and business partners, building supply chains across Himalayan villages, supporting local communities, and why they chose to proudly keep "Made in India" on their packs even when global distributors told them not to. This episode takes you inside the making of a purpose-driven brand—covering entrepreneurship, pet nutrition, global business, and the emotional bond between humans and dogs. A must-watch for founders, pet parents, and anyone building something that lasts. #businesspodcast #startuppodcast #petcarebusiness #HumansOfBombay #HOBShow #Dogsee #DogseeChew #PetCare #PetParents #DogParents #IndianStartup #StartupIndia #FounderStory #EntrepreneurPodcast #BusinessPodcast #PetNutrition #DogHealth #PetFoodIndustry #Podcast #partnership Chapters: 0:00 - Precap 01:40 - Introduction 02:40 - How They Started 04:32 - How They Met 6:03 - How the Idea Came 09:48 - How Big is the Petcare Industry 10:39 - Fun Fact About Petcare Industry 11:27 - What Pet Parents Should Not Do 13:40 - Viral Moments 15:14 - Inside the Factory (the Process) 21:57 - The Viral Toy 22:50 - Interesting Ideas at Cafeteria 24:02 - New Launches 25:30 - How They Convinced the Dairies to Make Chhurpi 26:53 - How Much They Invested, Raised Capital & Profitability 27:54 - R&D, Manufacturing and Machines 29:25 - Closing Links: Humans of Bombay Instagram: https://www.instagram.com/officialhumansofbombay/ Uncovered by Humans of Bombay: https://www.youtube.com/channel/UCGvxyG0IG2yOxgfNe_0Waxw LinkedIn: https://www.linkedin.com/company/humans-of-bombay Bhupendra Khanal Instagram: https://www.instagram.com/bhupendrakhanal/?hl=en LinkedIn: https://www.linkedin.com/in/khanalbhupendra/ Sneh Sharma Instagram: https://www.instagram.com/onlinesneh/?hl=en LinkedIn: https://www.linkedin.com/in/onlinesneh/ Karishma Mehta Instagram: https://www.instagram.com/karimehta05/ LinkedIn: https://www.linkedin.com/in/karishma-mehta-b22151174/ About Humans of Bombay – Humans of Bombay is a movement that started 11 years ago. We believe that every person has a story to tell and we want to help them tell these stories. In these years we’ve published stories across genres – stories of love, hope, faith, and courage. And through our storytelling, we’ve built an engaged community of over 6M! Our idea is simple – to strike a chord with our community and catalog the beat of humanity, one story at a time.
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