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My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. That means MORE profit and LESS pain. Check it out: https://contrarianthinking.biz/bigdeal-godin - cs This episode breaks down the exact frameworks for building a business that makes money without you, why 70% of businesses never sell because of owner dependency, and the three paths every owner is on whether they know it or not. From the five lies that keep you chained to your desk to the embed, solve, exit method that frees your time while growing revenue, you'll learn how to engineer presence without dependence and why the real measure of success is whether your business runs better in the weeks you're not there. In this episode, you'll learn: • The lifer gut check: five yes or no questions that reveal whether you're an owner or an inmate, and why three or more yeses means your business owns you, not the other way around • Why money only buys happiness when you trade it for time and autonomy, and how University of Pennsylvania research proved that happiness climbs past $200,000 with no ceiling for people whose lives already work • The three paths of ownership: freedom, domination, and escape, and why trying to chase all three at once is like going on a diet, a bulk, and a juice cleanse simultaneously • The five lies that keep owners stuck: I'll hire when we hit X, this quarter is the last hard one, I'm the only one who cares enough, my customers only want me, and it's not that bad • The embed, solve, exit framework: how to stand in the bottleneck, build the thing that replaces you, and leave the seat without taking it back the first time someone runs it at 80% of your standard ___________ 00:00:00 Introduction: The Vacation Test and Why Your Business Is Actually a Job 00:01:04 The Tuesday or Funeral Test: Does Your Business Survive Without You? 00:02:17 The 70% Dead Deal Problem: Why Most Businesses Never Sell 00:03:49 The 75K Happiness Lie: What Money Actually Buys According to Science 00:05:56 Money Amplifies Life: The University of British Columbia Time Study 00:07:05 The Three Paths of Ownership: Freedom, Domination, or Escape 00:08:50 You Can't Ride Two Horses with One Ass: The Path Audit 00:10:51 The Five Lies That Keep You Chained: The Jailbreak Framework 00:12:38 Embed, Solve, Exit: The Three-Word System to Free Yourself 00:15:04 The 750K Sales Problem: Jimmy's Story and the Power of Systems 00:17:14 Presence Without Dependence: Yvon Chouinard's MBA 00:18:40 The Real CEO Job: Vision, Systems, and Delusional Optimism Want to grow your business? Join me in-person at our upcoming Growth Accelerator Workshop, where my team and I will help scale your business: https://www.contrarianthinking.co/growth-accelerator-workshop Bizee handles the busywork and paperwork, so you can get your small business set up right. Check it out: bizee.com/codie ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@PodcastBigDeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@CodieSanchezCT 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u

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