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It's that time again! Grab your favorite beverage (For me: Multifamily Media Network's very own Grounds for Connection Roast - Comment Grounds for a Free Bag), and settle in! This week, we connect with Michele Crochetiere, Senior Director, Client Services, Newmark RF Quick Summary: Michele has done just about every job in multifamily except maintenance. Her words: "that would be a bad idea for everyone." Community manager. Asset manager. Ops leader. Advisor. She knows how the sausage gets made (never been a fan of that phrase, but it fits here) and who's paying for it. She says value leaks on day one of the deal. A couple of reasons: Payroll-per-door assumptions from 1988. Pro formas built without the operator (this never happens, wink-wink). The property misses, and the operator becomes the sacrificial lamb (can confirm; I've been in this sword-of-Damocles moment more times than I care to admit). On centralization, her simple filter: Anything resident-facing or prospect-facing stays on site. Then look at what sits next to the work you already centralized, and automate it. Her example: a bot analyses your bank rec and hands your accountant only the exceptions. No more midnight hunts for $7.23. On AI, she says to start hybrid, keep a human in the loop, and have an executive own the storytelling. Nobody fights "you'll never knock on 350 doors for renewals again." Everybody fights "we're rolling out AI to save money." Her closing warning: dumping everything into a data lake and buying another tool to read it is a terrible idea. Start with the tools you already own. 𝗧𝗵𝗲 𝘁𝗵𝗿𝗼𝘂𝗴𝗵𝗹𝗶𝗻𝗲: The spreadsheet doesn't run the property; people do. Every pro forma, bot, and AI rollout either gives your team time back or gets in their way. Bring the people closest to the asset into the room early, and the numbers follow. Call to Action: Planning to construct and fill a data lake this quarter? Call Michele first. She promised to talk you out of it. Then connect with her on LinkedIn, and don't you dare scroll past the Wednesday horse memes!! Listen to the episode and tell me: what did your team centralize that should have stayed on site? #mikebrewer #multifamilycollective #multifamilymentoring #multifamilycoaching #multifamilypodcast #leadership #OpenAi #multifamilymedianetwork multifamily,leadership,mike brewer,multifamilycolletive,multifamily media network,property managment,leasing,multifamily marketing,seo,sem,multifamilyhr,multifamily accounting,multifamily AI,Multifamily GAI,Mike Brewer Multifamily,Michele Crochetiere,mikebrewer,multifamilycollective,multifamilymentoring,multifamilycoaching,multifamilypodcast,multifamilymedianetwork,Multifamily Media Network's,Multifamily Media,Senior Director,Client Services,Newmark RF,Multifamily

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