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Explore Ship Fast, Get Sued Why Responsible AI Is Now an ISV's Biggest GTM Risk with 15,566 views, 801 likes, and 16 comments. Experience the impact of this video content that has captured audience attention.

🤖 Responsible AI Is a GTM Problem Now | AWS ISVs, AI Governance & Customer Trust What if your biggest AI risk isn't the technology—it's the impact on customer trust, adoption, and revenue? In this episode of Beyond Co-Sell, Andrew Morris (AWS Marketplace Expert and author of *ALIGNED*) sits down with Ben Schreiner, Head of AI & Modern Data Strategy Business Development at AWS, to discuss why Responsible AI has become a critical go-to-market issue for SaaS companies, AWS ISVs, CTOs, and alliance leaders. As AI-powered products rapidly enter the market, organizations face increasing pressure to balance innovation with governance, trust, compliance, and customer adoption. 🎯 In this episode: ✅ Why Responsible AI is now a business and revenue issue ✅ The "Cookie Recipe Test" every AI company should run ✅ AI governance, risk management, and accountability ✅ Why "the AI did it" isn't a valid defense ✅ How CTOs can deploy AI faster while reducing risk ✅ The relationship between AI strategy and data quality ✅ Why poor data leads to failed AI adoption ✅ Change management and user adoption challenges ✅ What AWS expects from AI-focused ISV partners ✅ Building trust in enterprise AI products ⏱ CHAPTERS 00:00 — Why Responsible AI Is Now a GTM Issue 02:04 — The Cookie Test Every ISV Should Run 07:17 — AI Liability: "I Didn't Know" Won't Work 10:35 — How CTOs Ship Fast Without Creating Risk 14:24 — The Data Trust Problem Most AI Products Ignore 18:21 — Adoption Fails When People Don't Change 26:27 — What AWS Wants From AI ISV Partners 📘 Resources ALIGNED: The Playbook for Accelerating AWS Partnerships Connect with the hosts on LinkedIn for more insights into AWS partnerships, AI strategy, co-sell, and enterprise growth. 🔔 Subscribe for more episodes covering: • AWS Marketplace • AWS Co-Sell • Partner Alliances • SaaS Growth • AI Governance • Responsible AI • Enterprise AI • Cloud Partnerships • GTM Strategy #ResponsibleAI #AWS #AWSMarketplace #GenerativeAI #AIGovernance #EnterpriseAI #AWSPartners #ISV #AWSCosell #SaaS #CloudComputing #ArtificialIntelligence #AIAdoption #PartnerAlliances #GTMStrategy #DataGovernance #BeyondCoSell

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