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How Bloom Built the Playbook Every Founder Will Copy in 2026

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About How Bloom Built the Playbook Every Founder Will Copy in 2026

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Greg Lavecchia is giving you the Bloom Influencer Playbook, every CPM framework, scouting hack, and validity marketing tactic from the episode in one free PDF → https://openresidency.com/greg-lavecchia-playbook?utm_source=youtube&utm_medium=description&utm_campaign=greg_lavecchia_playbook In this episode, we sit down with Greg Lavecchia, co-founder and CEO of Bloom Nutrition, to unpack how he bootstrapped a company to $180Mcompany to $180M with his wife, his mom, and his best friend from high school. Greg breaks down the influencer machmachine behind 15 billion-plus-plus views, why Bloom runs zero attribution, and the nostalgia-first product formula behind their energy drinks. We also go deep on the $1.36M restock day, the cartel that jacked three 18-wheelers of product on Christmas, and the Nutrabolt partnership that put Bloom on Dr. Pepper trucks in 50,000 doors. The American Dream, fully operationalwhy Bloom runs zero attribution, and the nostalgia-first product formula behind their energy drinks. We also go deep on the $1.36M restock day, the cartel that jacked three 18-wheelers of product on Christmas, and the Nutrabolt partnership that put Bloom on Dr. Pepper trucks in 50,000 doors. The American Dream, fully operational. Enjoy! 📬 Get in Touch with Open Residency Instagram: https://www.instagram.com/openresidency/ Instagram: https://www.instagram.com/markbrazil/ LinkedIn: https://www.linkedin.com/in/markmastrandrea/ Website: https://openresidency.com/ Email: [email protected] 🎯 Powered by Wispr Flow - Visit https://ref.wisprflow.ai/open-residency-jun26 and use code OPENRESIDENCY for 1 month FREE of Wispr Flow Pro Chargeflow - Get 60 days of free chargeback management with code OPENRESIDENCY: https://chargeflow.io/?utm_source=openresidency&utm_medium=podcast&utm_campaign=or_2026&utm_content=greg-lavecchia Ketone-IQ - Visit https://ketone.com/openresidency for 30% OFF your subscription order PLUS receive a free gift with your second shipment—fun surprises like a free 6-pack, Ketone-IQ merch, and more. 00:00:00 Trailer 00:01:08 The Boiler Room Influencer Origin 00:02:48 Inside the 15 Billion View Machine 00:03:39 VPN Scouting and Algorithm Hacking 00:05:28 CPM Framework and No Attribution 00:06:25 Creative Freedom Over Brand Briefs 00:15:48 Every Problem Is a Product Problem 00:21:49 Events Reverse Engineered for Content 00:24:25 The Vegan Protein Loud Minority Lesson 00:29:57 TikTok vs. TikTok Shop as Two Separate Games 00:34:00 The $1.36M Restock Day 00:37:09 Validity Marketing and Building in Public 00:48:20 Winning Retail Buyers Without Calling Them 00:55:33 The Nutrabolt Partnership and Dr. Pepper Trucks 01:08:14 Saturated Markets and the White Space Within 01:21:50 Bootstrap to $180M and the Nine-Figure Offer 01:31:54 Personal Brand: You Are the Product 01:42:04 Hiring the Bloom Girl and Avoiding Corporate Resumes 01:53:23 The Christmas Cartel Story 02:08:23 Quickstrike Questions

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