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How Costco makes money: membership fees brought in $5.3 billion, about 51% of its $10.4 billion operating income, even though Costco sells most goods close to cost. Here is the math behind the $1.50 hot dog. Costco does not need to make a big profit on any single item. It earns a thin margin on a huge volume of goods, and a second engine, the membership card, earns about as much as everything on the shelves combined. In this video we follow the money from the warehouse floor to the bottom line, using Costco's own numbers. WHAT YOU'LL LEARN - Why membership fees are about half of Costco's operating income (about 51%, our calculation) - How an 11.12% gross margin and 9.25% operating costs leave about $5.0 billion from selling goods (our calculation) - Why the 92.3% renewal rate in the U.S. and Canada is the number the whole company depends on - What the $65 and $130 cards cost, and why the Executive card's 2% reward changes how people shop - Why a hot dog and soda can stay at $1.50, a price that has not changed since 1985 PART OF THE "HOW BRANDS REALLY MAKE MONEY" SERIES The Numerati follows the money behind the brands you use every day: how each company earns, what it costs to run, and who actually gets paid. We use company filings and public reports, show our math, and say plainly what a company does not disclose. Watch more in the series playlist. SOURCES REFERENCED - Costco Wholesale Corporation Form 10-K for the fiscal year ended August 31, 2025: net sales, membership fees, gross margin, operating expenses, operating income, member counts and renewal rates - Costco fourth quarter and fiscal year 2025 operating results (company release) Percentages and dollar totals marked as calculations in the video are our own arithmetic from the figures above. Nothing here is investment advice. Because in wholesale, like almost everywhere else, it is always about the money. If you want more videos that explain how companies really make money, subscribe to The Numerati and tell us in the comments which company to break down next. 0:00 The Economics of the $1.50 Hot Dog 2:28 The Membership Model Secret 3:54 The Power of Limited Selection 5:50 The Kirkland Signature Strategy 9:22 The Loyalty Loop Explained #costco #howcostcomakesmoney #costcomembership #kirklandsignature #businessmodel #howcompaniesmakemoney #businessexplained #businessbreakdown #retail #wholesale #thenumerati #howbrandsreallymakemoney

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