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Explore Can AI save a failing brand? with 65 views, 287 likes, and 11 comments. Experience the impact of this video content that has captured audience attention.

In our project, An AI-Powered Brand Revival, we explored how AI could help analyse and relaunch MELT, a fictional premium sugar-free ice-cream brand. From identifying brand challenges and understanding Gen Z consumers to developing an STP strategy, creating an illustrative ₹5 lakh relaunch plan and building the #MELTTheMoment campaign, this video takes you through our complete project journey. ✨ From analysing failure to imagining a smarter comeback. Watch our case study to see how AI helped us turn insights into strategy and give MELT a second chance. #EDREV #MGNM575 #Group4 #SectionQ1P2410 #IamAIready

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