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Learn how to build a LinkedIn content strategy, grow your personal brand, and use AI tools to turn ideas and recordings into engaging posts and videos. Emma Lo shares practical approaches to content pillars, storytelling, audience engagement, camera confidence, and AI-assisted video production in this CxXchange discussion. WHAT YOU'LL LEARN ⚡Find your content pillars and develop a consistent posting rhythm. ⚡Create a distinctive point of view and authentic professional brand. ⚡Use Claude to research trends and generate ideas relevant to your interests. ⚡Repurpose recordings into short videos with Riverside, Descript, OpusClip, and CapCut. ⚡Make videos even if you don't enjoy being on camera. ⚡Learn from performance, engagement, and audience feedback. CHAPTERS & TIMESTAMPS [00:00:00] Welcome: LinkedIn Content Strategy with Emma Lo [00:03:35] How to Build Your LinkedIn Content Strategy [00:05:06] LinkedIn Content Pillars, AI Research, Posting Strategy & Engagement [00:07:46] AI Tools for LinkedIn Video Creation & Editing [00:10:08] How to Record Interviews and Create Short-Form Videos [00:13:55] AI Video Editing Workflow & Finding Content Ideas [00:20:11] LinkedIn Video Hooks, Camera Confidence & Recording Tips [00:26:01] How to Overcome the Fear of Posting on LinkedIn [00:32:00] Using Claude AI for Content Research & Trending Topics [00:37:15] AI-Generated Content vs. Authentic Personal Branding MEET THE GUEST SPEAKER Emma Lo leads CS in Focus, a community connecting Customer Success and go-to-market professionals through events and shared learning. Her background spans personalized medicine and Customer Success, alongside mentoring emerging CS leaders. MEET THE HOSTS Madhur Choudary is Senior Director of Customer Success at Trackunit, a Danish construction technology company, and is based in Toronto, Canada. LinkedIn: https://www.linkedin.com/in/cmadhur/ Jennifer Milton partners with global financial institutions to create impactful social media programs. She helps optimize employee advocacy, relationship management, and brand awareness through storytelling and proven strategies. Jennifer demystifies social media for all levels using Seismic LiveSocial and is currently a Customer Success Director at Seismic in Brooklyn, NY. LinkedIn: https://www.linkedin.com/in/jpmilton/ An innovative leader with 20+ years in customer success, strategy, and program management. Emily Crane excels in building relationships and driving outcomes for software, subscription, and cloud customers. At VMware, she transformed customer success in cloud management and end-user computing. Now Head of Digital Customer Success Programs at Omnissa, she continues to innovate in customer engagement. LinkedIn: https://www.linkedin.com/in/emily-h-crane/ TOOLS DISCUSSED Claude, Riverside, Descript, OpusClip, CapCut, Composio, and Substack. ABOUT CXXCHANGE (formerly #CSOfficeHours) CxXchange is a place to Xelerate your career and Xchange ideas. We're a community of post-sales leaders, individual contributors, and professionals transitioning into Customer Success. Post-sales includes Customer Success, Customer Support & Services, Onboarding & Implementation, Professional Services, Customer Marketing, Customer Education, and Revenue and CS Operations. CxXchange started in March 2022 as #CSOfficeHours, a weekly virtual meetup for CS leaders, CSMs, and folks transitioning into CS. It has since grown to include a Slack community, a book club, job search cohorts and mock interviews, and CS Leader and CSM Collaboration Groups. Everyone is welcome. Come join us! ABOUT LINKEDIN SUCCESS CIRCLE Elevate Your Influence with LinkedIn Success Circle! Customer Success sits at the intersection of your customers and your company. Whether you’re a CSM or a CS Leader, developing thought leadership is key to advancing your career and growing as a Business Leader. The LinkedIn Success Circle is your space in the CxXchange Slack community to refine your voice, share feedback, and learn best practices for LinkedIn posts, blogs, videos, and public speaking. Thought leadership takes time, but with the right tools and support, you can amplify your network and influence. It’s easy to start, and it’s fun! LEARN MORE AND JOIN US Website: https://www.thecxxchange.com/ Follow CxXchange: https://www.linkedin.com/company/cxxchange/ LinkedIn group: https://www.linkedin.com/groups/14089431/ #LinkedInContentStrategy #PersonalBranding #AIContentCreation

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