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Cash Conversions: How to Turn Cash Buyers Into Finance Customers Analytics Table
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Cash conversions for car salespeople and business managers: how to turn the customer who says they are paying cash into a finance conversation. Simon Bowkett shares word tracks in this short sales meeting episode. Full episode, show notes and transcript: https://symcotraining.co.uk/podcast/cash-conversions/ Simon explains why the funding question always gets the answer cash, why asking whether the money is in savings or a loan account calls the customer a liar, and how assumptive questions about their current finance open the conversation. He covers taking care when you ask about budget, the house that halves in value question, and using your manufacturer's finance offers to show what a car costs in depreciation alone. Then work out some numbers and let them decide. Chapters 00:00 Introduction 01:02 The funding question 02:15 Savings or loan 02:51 Assume finance 03:20 Asking about budget 06:53 Depreciation 07:14 Manufacturer finance offers Go further SalesFitness course: https://symcotraining.co.uk/salesfitness/ All episodes: https://symcotraining.co.uk/podcasts/ Listen on Apple Podcasts: https://podcasts.apple.com/gb/podcast/selling-in-the-motor-trade/id1523480609 Listen on Spotify: https://open.spotify.com/show/59lz54fSbwAt9yxXPPLvis #CarFinance #CarSales #MotorTrade
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